4ZE

/fɔːs/ /Force/
For Zero Emission

Class - 2 , group - 3
Arvind Thanu, FT213018
Gautham Govindarajan, FT213029
Krati Gupta, FT213038
Shubham Gandhi, FT213080
Madhurima Das, FT213046
Parth Krishna, FT213055
Samarth Lahoti, FT213072
 PRODUCT LINE UP
4ze 110

130 KMs Swappable, Rechargeable

1.2 Lakhs

3 KW 90 Kmph 3 years & 150k KMs

4ze 330

3 Lakhs 105 KMs Swappable, Rechargeable

10 KW 150 Kmph 3 years & 150k KMs

 analysis
Strengths Opportunities
• Cutting-edge technology STRENGTHS • Rising pollution levels will
• Affordable product line up trigger to adopt eco-friendly
• Eco Friendly lifestyle
• High Reliability and Less • Rapid improvements in the
wear and tear. battery technology
• Introduction of new
Government Incentives

WEAKNESSES SWOT OPPORTUNITIES

Weaknesses
Threats
• Investment intensive
• Lack of local sources for • New Entrants for electric
sophisticated electronic vehicles
THREATS • Emergence of disruptive
parts
technologies such as fuel-
cell
 GO TO MARKET STRATEGY
UTTAR PRADESH
[ Parent brand ]
Age : 25 to 40
GUJARAT
Interest : Technology , Convenience
MAHARASHTRA 4ze 330 Social status : Upper Middle Class
Income : Earning 80K per month min
KARNATAKA
[ Sub brand ] 4ZE TAMIL NADU
Age : 18 to 30
Interest : Technology , Convenience
4ze 110
Social status : Middle Class
Income : Earning 20K per month min

Who are we ? Where will we sell it ? Ideal target persona?

[ Flanking strategy ] [ Based on historical data of
sales and market reception ] [ Different products for different
segments ]
How are we selling it ?

NEWSPAPER AND DIGITAL ADVERTISEMENTS DIGITAL EVENTS AND GROUP

REVIEWS MARKETING PROMOTIONS
TIMELINE
 THE BUYERS JOURNEY
Why? How?

Pain points in fuel based bike : Our countermeasures :

• Frequent stoppage for fuel refill • Chargeable batteries

• Elevated noise pollution • Option to have sound. Actual
• Lack of optimization options sound is almost zero dBs
• Lesser warranty • Tons of options including touch
• High maintenance panel, ECU controlled modes
• 3 Years warranty
• Negligible maintenance

Service centres ? Warranty ? Advantages ?

• Association with a brand like • A period of 3 years compared to • Cost efficient long time
Honda leads to use of existing industry standards of 1 year investment with varied amount of
service centres advanced technology

Will charging be an issue ?

• Charging pods in frequently visited
areas in the target markets
• Exchangeable battery system in the
charging pod centres
STORYBOARD
 ADVERTISEMENT
DURING PITCH

The Indian mindset ?

• Electric bikes is not at par with normal bikes in

terms of quality and efficiency.
• Architectural issues related to charging.

Both cricketers bring in huge fan base and larger than

life symbol with social responsibilities.
• Virat Kohli – Sportive , aggressive
Our plan of action ?
• M.S.Dhoni – A bike aficionado
DURING PITCH AFTER PITCH
• In order to reach the larger audience of
youngsters , conceptualize the product such
that having an electric sports bike is cool.
AFTER PITCH
• Show them that we have an efficient way of
replacing the batteries or having charging pods.

Few adds which specifically address the product

capability under varied conditions.
 ADVERTISEMENT
Emotions : Coolness , Comfort , Adoration

Cues : Banners , posters

Cast : M.S.Dhoni and Virat Kohli

Taglines :
• Why burn? When you can be the spark!
• Add some spark to your life
• They burn ! We save !

PROMOTION

Create an Launch our eco- Influencers &

Promote our bike with a Green racing event &
awareness of the friendly bike in Affiliate Marketing
celebrity endorsement Stunt shows
rising air pollution Auto-Expo
 PUNCH LINE

STAY AHEAD ! STAY ADVENTUROUS !

[ Speaks about moving towards

electrical bike ] [ Speaks about the individual’s
will to explore ]