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Electric Two Wheeler-Final
Electric Two Wheeler-Final
/fɔːs/ /Force/
For Zero Emission
Class - 2 , group - 3
Arvind Thanu, FT213018
Gautham Govindarajan, FT213029
Krati Gupta, FT213038
Shubham Gandhi, FT213080
Madhurima Das, FT213046
Parth Krishna, FT213055
Samarth Lahoti, FT213072
PRODUCT LINE UP
4ze 110
4ze 330
Weaknesses
Threats
• Investment intensive
• Lack of local sources for • New Entrants for electric
sophisticated electronic vehicles
THREATS • Emergence of disruptive
parts
technologies such as fuel-
cell
GO TO MARKET STRATEGY
UTTAR PRADESH
[ Parent brand ]
Age : 25 to 40
GUJARAT
Interest : Technology , Convenience
MAHARASHTRA 4ze 330 Social status : Upper Middle Class
Income : Earning 80K per month min
KARNATAKA
[ Sub brand ] 4ZE TAMIL NADU
Age : 18 to 30
Interest : Technology , Convenience
4ze 110
Social status : Middle Class
Income : Earning 20K per month min
Taglines :
• Why burn? When you can be the spark!
• Add some spark to your life
• They burn ! We save !
PROMOTION