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    Amazon Go Case Study

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    Jesie JJ
    (1) Amazon has expanded from an online bookstore into a global e-commerce giant through international expansion, acquisitions, and innovations like Amazon Prime and AWS. (2) Amazon Go is Amazon's first brick-and-mortar convenience store that uses mobile technology and computer vision with no checkout lines. (3) While Amazon Go addresses customer needs through new infrastructure, Amazon could better support existing suppliers and be more transparent about data collection to address privacy concerns.

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    Amazon Go Case Study

    Uploaded by

    Jesie JJ
    527 views9 pages
    (1) Amazon has expanded from an online bookstore into a global e-commerce giant through international expansion, acquisitions, and innovations like Amazon Prime and AWS. (2) Amazon Go is Amazon's first brick-and-mortar convenience store that uses mobile technology and computer vision with no checkout lines. (3) While Amazon Go addresses customer needs through new infrastructure, Amazon could better support existing suppliers and be more transparent about data collection to address privacy concerns.

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    Amazon Go Case Study

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    (1) Amazon has expanded from an online bookstore into a global e-commerce giant through international expansion, acquisitions, and innovations like Amazon Prime and AWS. (2) Amazon Go is Amazon's first brick-and-mortar convenience store that uses mobile technology and computer vision with no checkout lines. (3) While Amazon Go addresses customer needs through new infrastructure, Amazon could better support existing suppliers and be more transparent about data collection to address privacy concerns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    527 views9 pages

    Amazon Go Case Study

    Uploaded by

    Jesie JJ
    (1) Amazon has expanded from an online bookstore into a global e-commerce giant through international expansion, acquisitions, and innovations like Amazon Prime and AWS. (2) Amazon Go is Amazon's first brick-and-mortar convenience store that uses mobile technology and computer vision with no checkout lines. (3) While Amazon Go addresses customer needs through new infrastructure, Amazon could better support existing suppliers and be more transparent about data collection to address privacy concerns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    AMAZON GO

    Venturing into Traditional Retail


    1 OUTLINE

    Amazon History
    Amazon Development
    Competitive Advantage
    Amazon Go
    Problem
    Conclusion
    1 HISTORY
    1994-1997 1998-2004 2005-2010 2011-2017

    Global Expansion & Diversification, Early Steps in Innovating & Diversifying


    Laborious Financial Results Service Industry & Own-Brand At as Faster Pace
    Products
    Jeff Bezos
    Amazon.com Amazon Locker
    Amazon Prime Air
    International Expansion Amazon Go Goodreads
    Different Languages Amazon Music LoveFilm
    Amazon + Ingram Amazon Prime KivaSystems
    Amazon Web Services Amazon Video Direct
    Amazon Mechanical Turk Amazon Video
    Amazon Kindle Amazon Books
    45 countries Other Amazon-owned products
    $20K/week
    1 DEVELOPMENT

    Amazon Elements – food & BIG 4 Global Digital Companies


    consumable goods manufacturing • Google
    • Apple Inc,
    - Online to Prime Members • Facebook Inc.
    - Offline to Amazon Go • Amazon

    Key Achievements
    • Websites in 14 countries Amazon Go – first brick & mortar
    • Shipping services in 75 convenience store
    countries
    • 268,900 employees in 2016 - Mobile e-commerce, machine
    • Research & Development learning & computer vision
    investment
    1 COMPETITIVE ADVANTAGE

    “Brand names are


    Brand Awareness important online”
    &
    Innovative “Best stories
    Marketing matter”

    Online stores with


    Efficient Supply warehouses in
    Chain strategic locations
    Management
    Work to charge less

    Put the customer


    Customer- first. Invent. Be
    Centricity & patient
    Innovation
    Customer-focused
    means pioneering
    1 AMAZON GO
    1 PROBLEM

    WHAT THEY HAVE DONE WHAT THEY COULD DO BETTER

    • Addressed every customer need that they find • Focus their services on where they are best at

    • Invest on infrastructure to address customer • Not all customer needs can be address by new
    needs infrastructure but rather by improving an
    existing one
    • Making their service available worldwide
    • Support their suppliers and not create a
    • Creating the same product as the supplier rebranded product

    • Collecting of customer data threatening • Be transparent on what date are collected


    customer privacy
    • Be prudent in investing
    • More investment, stagnant ROI
    1 CONCLUSION

    CHALLENGES RECOMMENDATION

    • Amazon Go and Amazon Elements are • Make Amazon Go & Elements to all
    both offline and online but available Amazon members
    only to Prime members
    • Remain being customer-focused and
    • Replicate online competitive advantage listen to what they want then innovate
    to offline markets
    • Leverage on customer databases to
    • Possible resistance from employees and identify customer needs
    unions due to potential job cuts
    Making a decision is not a risk, what’s dangerous is
    not to evolve.
    - Jeff Bezos

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