Trends,

Network and
Critical
Thinking in
the 21st
Century
The faster something becomes
popular, the faster it loses its
popularity!
 TRENDS
vs
FADS
vs
CLASSICS
 Facebook Challenge or High Waist or Hipster?
Truth/Dare Memes or
Confessions?
Eat in a restaurant or
delivery?
Type Writer or Horses or Cars?
Computer? Shop at the mall or Keypad or Touch
online? Screen?
Bluetooth or Share
Newspaper or It? Brick Game or Chat in person or Video
Internet? PSP Player call?
Friendster or PCOS machine counting or
manual counting? K12 or BEC?
Facebook?
Cellphones or
Street games or online Letters? Books or Wattpad?
games?
Democracy or Labor force or
Rubber Shoes or Federalism? machinery? (factory)
Sneakers?
Fads
 a behavior that is developed among large
population and is collectively followed with
enthusiasm over a period of time. This
behavior normally fades quickly once the
perception of novelty is gone.
 How to Spot a Fad
1. Top-Down Model
Argues that fad is created by the elite and from the
elite, fad spreads to lower classes.
This model highlights the role of selection which
means that the elite might be the one to introduce
certain fads but other people are the ones to choose
whether or not to adapt that fad.
 How to Spot a Fad, cont.

2. Symbolic Interaction View

Argues that fads are spread because people attached
meaning and emotion to objects and not because the
object has practical use.
People may adapt a fad because of the meanings their
share with other people and because they enjoy being a
part of a group and what that symbolizes.
 Why do Fads end?

 Fads begin to fade when people no longer see them

as new and unique.

 Fads begin to fade because some people might start

to see it as ‘overcrowded’ and it no longer holds the
same appeal.
 Trends
 a general direction in which something is
developing or changing; maybe a fashion, a topic,
a person or a situation etc.

 is almost similar with fads only that trends has the

potential to become a long-term influence on the
market.
 Trendspotting

 is attempting to see the future in the present

(Rehn and Lindkvist, 2013). Being able to
predict a trend is a valued skill for the global
citizen. Trendspotting is sometimes called cool-
hunting and trend analysis.
 Trend Spotter

 is a person who notices and reports on

new fashions, ideas, or activities that are
becoming popular.
 Elements of Trends

1.Duration of Time
2.Acceptability
3.Cultural basis
4.Transitory increase or decrease
 Types of Trends
1. Micro trend
 these are little things that happen all around us.
Trends that are so common we get used to it.
 it typically lasts 3 to 5 years.
 these are the most active, diverse and appearing
very fast after one another.
 Types of Trends
2. Macro trend
 these are trends that can endure for surprisingly a long
time. It’s also the trends that can affect the society.
 it typically lasts 5 to 10 years range.
 it focuses on certain parts of the bigger picture
 Example: Social Media
 Types of Trends
3. Megatrend
 these are trends that can stay healthy for decades or lasts for 10
years and more.
 these are long lasting, years in developing, things that shift the
world.
 it shows the bigger picture

 Examples: Globalization, Increasing Technological Change, Urbanization,

Increased Network Speed, Climate Change, Global Warming
A certain phenomenon can actually
arise at one level and expand to
another.
 Example:

Facebook
Fad – it was introduced in 2004 among a small group of students in
Cambridge
Micro-trend – the students get used to it
Macro-trend – there is an increase of adoption of Facebook as
reflected by the growing number of users
Megatrend – they now propel the mega trend of global
connectedness
The Fundamental
Trend Elements
 The Fundamental Trend Elements

1. Basic Needs

We’re all human. Trends – and behavior more broadly

– are ultimately rooted in our basic, fundamental,
rarely-if-ever-changing human needs, wants and
desires.
2. Driver’s of Change

To analyze change, think in terms of Shifts and Triggers. Shifts are

the long-term, macro changes (such as urban transition, aging
populations and climate change) that play out across years or even
decades. Triggers are more immediate changes that drive the
emergence of a trend. These can include specific factors or events
like technologies, political events, economic shocks, environmental
incidents, and more.
3. Innovations

The startups, new products, services, experiences

and campaigns that are resolving points of customer
tension, and creating new levels of customer
expectation
 To communicate
BASIC NEED

DRIVER OF Advance
CHANGE Technology

Applications
INNOVATION (messenger,
IMo)
 Security
BASIC NEED

DRIVER OF Advance
CHANGE Technology

INNOVATION CCTV
The relationship?

Trends emerges as innovators

address people’s basic human
needs and wants.
Classic

 is an outstanding example of a particular style;

something of lasting worth or with a timeless
quality.

 it’s value lasts over decades, and is considered a

demonstration of good taste.
 How to Differentiate Fad, Trends and Classic?
3 Ways Fad Trend Classic
1. Reason for Driven by Driven by functional Both emotional
emotional needs needs and functional
Rise (impulsive) needs
2. Incubation Spikes and dies Rise in popularity Lasting/ Timeless
quickly ; might last slowly, can last for
Period and for just weeks or years; may die out
Life Span months but spikes again
(short-lived) (long-term)
3. Scope Has limited appeal Can reach a large Has a wide range
and narrow scope variety of people of scope
Individual Activity:

Directions:

Create a diagram to show the relationship of

the fundamental elements of trend by citing an
example of each element.