APPLE

By:

MUHAMMAD
AMMAR SHAIKH
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 Contents
• Introduction
• Vision
• Mission
• Company Profile
• Major Hardware Products
• Major Software Products
• Stores & Services
• The Beginning
• competitors
• Strengths & Weakness
• Conclusion
• References

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 Introduction
• Apple Inc. (previously Apple Computer,
Inc.) is an American multinational
corporation.
• Apple Inc. ignited the personal
computer revolution in the 1970s with
the Apple II.
• The company's best-known products include
the Macintosh line of computers, the iPod,
the iPhone and the iPad.
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Macintosh Computer

4
 Visio
n
“Man is the creator of change in this
world. As such he should be above
systems and structures, and not
subordinate to them.”

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 Mission
“The Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”

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 Company Profile
• Established : on April 1,1976.

• Founders : Steve Jobs, Steve

Wozniak, and Ronald Wayne.

• Industry : Computer Hardware

Computer
Software
Consumer electronics
Digital distributions
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•Steven Paul
"Steve" Jobs was
an American
entrepreneur,
marketer, and
inventor, who was
the co-founder,
chairman, and
CEO of Apple Inc.

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•Stephen Gary "Steve"
Wozniak,
known as "Woz“.
He is an American
inventor,
computer engineer
and Programmer
who
co-founded Apple
Computer with Steve
Jobs and Ronald Wayne.

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•Ronald Gerald Wayne is
a retired American
electronics industry worker.

•He co-founded Apple

Computer with Steve
Wozniak and Steve Jobs,
providing key
administrative oversight for
the new venture.

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 Major Hardware Products
• Apple TV
• iPad
• iPhone
• iPod (Classic, Nano, Shuffle, Touch)
• Mac (iMac, MacBook,
MacBook Air, MacBook Pro,
Mini, Pro)

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 Major Software Products
• Mac OS X
• iOS
• iTunes
• iWork
• QuickTim
e
• Safari
• iLife

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 Stores & Services
• App Store
• Game Center
• iAd
• iBook store
• iTunes Store
• iWork.com
• iCloud

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 The Beginning
• Apple's history starts with the story of Stephen
G Wozniak and Steven P Jobs young and
exceptional people who began building a
computer in their garage and launched the
microcomputer revolution.

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APPLE I

•On1976, April 1 – released

the Apple I (for 666$) and
started Apple Computers.
• Had 8 KB of RAM
•It was box wood-made with
a basic motherboard inside.

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 APPLE II
•In 1977, Apple II was
released for 1298$
•Had color graphics – a first
for a personal computer
• Floppy disk drive added
•Supported the BASIC
program
• Had 64 KB of
memory
•And with a software called
VisiCalc which was Apple's
"killer application"

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 APPLE III

•Released May 1980

•Had 128kb of RAM
•Designed for business
•Cost- 4300$
•Had lots of problems –
didn‟t do well.

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LISA
•Released in 1983
•Became the 1st
personal computer
sold to the public
with a GUI
•Commercial failure
due to high price
tag (almost
10,000$) and
limited software it
could run
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 The Intro Of Macintosh

•Introduced in 1984
•128kb memory
•Motorola‟s 68000
CPU
• Sold for 2495$

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 Macintosh Portable
•Apple‟s first attempt
at a “portable”
computer
• Released in 1989
• 8 MB RAM
• 40 MB Hard drive
• Clunky, slow
• 6500$
•Failed in market.

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More Portable Efforts

Power book 100

•Released in 1991
•40mb Hard drive
•8mb RAM
•2500$
•Helped Apple to
get some
revenue
•Established layout
of the computer 21
 Desktop Evolution

The iMAC
• Released in 1998 •Released in 2007
• 2 USB ports • RAM: 4 GB
• 4 GB hard drive • 320 GB hard drive
• 256 MB RAM
• All in 0ne computer
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 Laptop Evolution
MACBOOK
AIR

• 2 GB memory
• 120 GB hard drive
• 1799$

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 iPod
•On October 23, 2001
Apple released the
iPod
•CPU: Samsung ARM and
Apple A4
•5 GB hard drive that put
"1,000 songs in pocket”
•From 2nd Generation iPod
software works with
Microsoft windows
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 iPhone
•The iPhone is the line
of Smartphone's
designed & marketed
by Apple inc.
•Runs on Apple iOS
operating system
•The 1st gen of iPhone
was released on June
29, 2007
• Multi-touch screen
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iPad

• tablet PC
• Released on April 3,
2010
• Processor: A4
• 256 MB RAM
• Bluetooth n Wi-Fi

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iCloud

June of 2011,
Apple unveiled
its new online
storage and
syncing service
for music,
photos, files
and software -
iCloud
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Competitors
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony
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Most Innovative companies

Apple
Samsung
Google
Microsoft
Toyota
IBM
Amazo
n Ford
BMW
General
Electric
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 Strengths & Weakness

strengths weakness
• Branding • High Price Proprietary
• Innovation System
• Differentiated Product
• Ease of Use • Niche Market
• Superior Quality
• Retail Strategy
• Cannibalization
• Marketing and Sales
• Customer Loyalty
• Online Sales
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 Conclusion

For 35 years, Apple has been a trend-setter

company able to foresee the future.
Because their strength is the innovation and
they know, how to "think different".

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 References
• www.apple.com
• http://www.entrepreneur.com/article/228607

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Presented by:
MUHAMMAD
AMMAR SHAIKH
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