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    Hermawan Kartajaya - MarkPlus - Marketing 4.0

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    National Journal
    Marketing 4.0 discusses moving from traditional to digital marketing. It describes a customer path from individual to social, going from awareness, to appeal and attitude, asking questions, taking action, advocating, and acting again. The document promotes books by Hermawan Kartajaya on digital marketing topics and notes he is the founder of organizations focused on Asian marketing.

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    Hermawan Kartajaya - MarkPlus - Marketing 4.0

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    National Journal
    38 views6 pages
    Marketing 4.0 discusses moving from traditional to digital marketing. It describes a customer path from individual to social, going from awareness, to appeal and attitude, asking questions, taking action, advocating, and acting again. The document promotes books by Hermawan Kartajaya on digital marketing topics and notes he is the founder of organizations focused on Asian marketing.

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    Marketing 4.0 discusses moving from traditional to digital marketing. It describes a customer path from individual to social, going from awareness, to appeal and attitude, asking questions, taking action, advocating, and acting again. The document promotes books by Hermawan Kartajaya on digital marketing topics and notes he is the founder of organizations focused on Asian marketing.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    38 views6 pages

    Hermawan Kartajaya - MarkPlus - Marketing 4.0

    Uploaded by

    National Journal
    Marketing 4.0 discusses moving from traditional to digital marketing. It describes a customer path from individual to social, going from awareness, to appeal and attitude, asking questions, taking action, advocating, and acting again. The document promotes books by Hermawan Kartajaya on digital marketing topics and notes he is the founder of organizations focused on Asian marketing.

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    MARKETING 4.

    0
    Mo v i n g f r o m Tr a d i t i o n a l t o D i g i ta l

    Hermawan Kartajaya
    Founder and Chairman of MarkPlus, Inc.
    Founder of Asia Marketing Federation
    About Hermawan Kartajaya’s
    International Books

    Twitter: @hermawank HERMAWAN KARTAJAYA


    By John Wiley
    By John Wiley – US 2010 Launched at
    Available in 27 languages MarkPlus Conference 2017
    Available in 21 Languages
    Customer Path: From Individual to Social

    Aware AppealAttitude Ask Act Advocate


    Act Again

    Twitter: @hermawank HERMAWAN KARTAJAYA


    Twitter: @hermawank HERMAWAN KARTAJAYA

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