i ti n g a

Wr e
rs u a si v
Pe
Spe e c h
A persuasive speech is a
structured, orally delivered
text with the goal of
convincing listeners to side
with the speaker's stand. This
goal is accomplished through
proper, thorough explanation
of the issue at hand, the use of
strong, relevant evidence and
supports, and smart framing of
the discussion using rhetorical
devices and diction.
I. Explanation of the issue

A good persuasive speech will be

anchored on a clear thesis statement,
which will be presented early on in the
speech as an establishing statement. If
the speech were to be given a title, the
stand could be reflected there as well.
Furthermore, a good speech explains
the reasons listeners should believe or
even adopt that stand.
2. Evidence and supporting ideas

A good persuasive speech succeeds

because it has clearly identified,
compelling supports. Why should your
listener share your stand? Offering
strong, logically sound reasons will
increase your chances of convincing your
listeners. Anchoring your supporting
ideas on facts and evidence is a good
place to start, although some speakers
also add another layer to this by also
targeting listeners' emotions. Rhetorical
 A speech is typically "performed" for its
audience as opposed to being written for their
reading.
As you have seen in this lesson and unit,
certain rhetorical devices and the judicious use
of diction (word choice) can lend emphasis to
ideas, evoke engagement from the audience,
and even encourage particular impressions of
the subject matter to be formed over the
course of the discussion. In a speech delivered
live to the audience,
these can also make a stronger impression,
and a memorable personal connection can be
helpful in convincing listeners of a point.