Presented By:

CLASS Akash Dandotiya

PRESENTATION Anvesh Mishra
ON Somraj Singh
BRITANNIA Viswajit Singh Bhadoriya
INTRODUCTION

• Britannia Industries Limited is an Indian

food-  products corporation based in
Bangalore, India.
• It is the first bakery company in India
to  remove trans fats from it’s biscuits.
• Britannia innovates for strong presence
in  health and nutrition space.
HISTORY

 The company was established in 1891,

with an  investment of Rs 265
 Initially, biscuits were manufactured in a
small  house in central Kolkata. Later, the
enterprise  was acquired by the Gupta
brothers mainly  Nalin Chandra Gupta,
a renowned attorney,  and operated under
V.K Brothers.
 In 1918, C.H. Holmes, an English businessman  in
Kolkata, was taken on as a partner and The  Britannia
Biscuit Company Limited was launched. The Mumbai
factory was set up in  1924 and Peek Freans UK,
acquired a  controlling interest in Britannia Biscuit 
Company.

 Biscuits were in high demand during World  War II,

which gave a boost to the company’s  sales. The
company name finally was changed  to the current
Britannia Industries Limited in  1979.
TAGLINE

EAT HEALTHY, THINK

BETTER
MOTO

• Our core emphasis across Portfolios is on  healthy,

fresh and delicious food.
• We demand the best of ingredients and  package
their natural goodness in our  products without
compromise.
 SUB PRODUCT
A) BISCUITS B) BREAD
 Whole Wheat Breads
 Good Day  White Sandwich Breads
 Crackers
 Bread Assortment
 Nutri Choice
 Marie Gold
 Daily Breads
 Tiger
 Milk Bikis
 Bourbon
 PROMOTIONAL STRATEGY

• Relies more on Pull than Push.

• Has amazing brand equity due to presence in 
the market for last many decades.
• Concentrates on promoting biscuits
more  than any other product.
• They Use 2 Methods of promotion :-
1. Above The Line
2. Below The Line
1. Above The Line Promotions :-
 Television Advertisements
 Magazines
 Newspapers
 Events sponsored

2. Below The Line Promotions :-

 Public Relations Through Their Tagline “ EAT

HEALTHY, THINK BETTER “.
 Sales Promotion (Discounts, Coupons , Offers etc).
DESIGN ADVERTISEMENT
 Advertising design refers to the creation and
organization of visual artwork used in
advertisements (ads) for products and services. The
designs used in advertising are created by graphic
designers, and advertising agencies as well as the
advertising departments of corporations employ
these professionals to create and execute
brochures, direct mail, web ads, and print ads. The
design elements used include fancy lettering,
borders, cartoons, illustrations, and photographs.
BRITANNIA DESIGN
ADVERTISEMENTS
STP
• SEGMENT: People who need and
consume bakery and dairy products.

• TARGET: Middle and upper middle class

families, especially Kids.

• POSITIONING: India’s leading

manufacturer of premium quality and
healthy biscuits, bakery and dairy products.
 SWOT ANALYSIS
• STRENGTHS

1. Around 120 years in the industry.

2. India’s most trusted brand with strong brand recall. 

3. Wide range of bakery products like biscuits, rusks,

cakes and dairy products like milk, butter, cheese,  etc.

4. Major share in biscuits industry.

• WEAKNESSES
1.  Lower market share in dairy segment.

2.  Heavy expenditure on advertising and marketing.

3. Similar products produced by many companies 

means high Brand Switching.
• OPPORTUNITIES

1. Increase in purchasing power of people in India.  

2. Increase its share in the dairy industry.

3. Product line extension.  

4. Expansion in other countries.

• THREATS
1. Lower price offering competitors  

2. Local dairies and bakeries

3. Inflation can cause fall in sales and revenue  
4. Rise in cost of raw materials
THANK YOU