BUSINESS

COMMUNICATION
BY RADHAY MAHAJAN
40MBA18
CONTENTS
COMMUNICATION
ITS MEANING
DEFINITIONS
• FEATURES
• PROCESS OF COMMUNICATION
• TYPES OF COMMUNICATION
• BARRIERS TO COMMUNICATION
COMMUNICATION
A baby cries to convey its hunger.

A dog barks to warn his master of an intruder.

Corporate organizations which, after all, consist of the human

element, use information- based systems like

Management Information System (MIS),

Decision Support System (DSS)

and Strategic Information System (SIS) to run businesses

successfully.
MEANING
Thus,
communication
The word stands for
communicat sharing or
transmission of
is as ion has been information, an
natural a derived idea, an
from the opinion, an
The phenomen Latin word
emotion, a fact
or an attitude. It
transmission on as communis, includes both,
of any
meaningful
existence which the act of
communicating
Communicati message is itself. means to as well as the
on is an communicati share or to message to be
integral part on. participate. communicated.
of human
existence.
• Communication is the exchange of ideas, opinions and information
through written or spoken words, symbols or actions. Communication
is a dialogue, not a monologue. In fact, communication is more
concerned with a dual listening process. For communication to be
effective, the message must mean the same thing to both the sender and
the receiver.
BUSINESS COMMUNICATION
• Business Communication is any communication used to
promote a product, service, or organization – with the objective
of making sale. In business communication, message is
conveyed through various channels of communication including
internet, print (publications), radio, television, outdoor, and
word of mouth.
• In business, communication is considered core among business,
interpersonal skills and etiquette.
SOME OTHER DEFINITIONS

Communication
“ “Communication is the
is the process of transmission of
information, ideas,
passing emotions, skills, etc. by
information and the use of symbols,
understanding words, pictures, figures,
graphs, etc. It is the act or
from one person process of transformation
to another.” Keith that is usually called
Davis communication. ”
Berelso and Steiner
Communication is a
continuing and
thinking process
dealing with the
transmission and
interchange with
understanding of ideas,
facts and courses of
action.” George R.
Terry
• Thus communication is the process of passing
information and understanding from one person
to another with three sides to it:
• (i) Transmission of subject-matter or message
• (ii) Involvement of two parties to complete the
process of communication
• (iii) The person to whom the message is transmitted
understands it in the same sense in which the
sender of message wants him to understand it
• According to Harold D. Lass well, a convenient way to describe an act
of communication is to answer the following questions:
• Who
• Says What
• In Which Channel
• To Whom
• With What Effect?
Characteristics of Communication:
• (i) Interchange of information
• (ii) Continuous process:
• (iii) Mutual understanding
• (iv) Response or reaction
• (v) Universal function
• (vi) Social activity
• (vii) Two way process
• Purposes of Communication:
• Communication is meant:
• i. To inform
• ii. To reassure
• iii. To teach
• iv. To deliver news, whether good or bad
• v. To understand
• vi. To explain
• vii. To persuade
• viii. To transact
• ix. To organize
• x. To control
• xi. To co-ordinate
• xii. To direct…
• Among other things
Communication process
Communication process
Types OF communication
FORMAL COMMUNICATION
• Communication takes place through the
formal channels of the organization structure
along the lines of authority established by
the management.
• Suchcommunications are generally in
writing and may take any of the forms;
policy; manuals: procedures and rule books;
memoranda; official meetings; reports, etc.
INFORMAL COMMUNICATION
• Communication arising out of al those channels of communication that
fall outside the formal channels is known as informal communication.
• Built around the social relationships of members of the organization.
• Informal communication does not flow lines of authority as is the case of
formal communication.
• It arises due to the personal needs of the members of n organization.
TYPES OF FORMAL
COMMUNICATION
TYPES OF VERTICAL
COMMUNICATION
• UPWARD COMMUNICATION
• FROM SUBORDINATE TO SUPPERIOR
• Information flow from the lower levels of a hierarchy to the upper levels.

DOWNWARD COMMUNICATION
• FROM SUPERIOR TO SUBORDINATE
 TYPES OF INFORMAL
COMMUNICATION ARE
SINGLE CLUSTERED
STRAND

GOSSIPI
NG PROBABILITY
EXTERNAL COMMUNICATION
CONCLUSION
“ Communication maintains and
animates life. It creates a common
pool of ideas, strengthens the
feeling of togetherness through
exchange of messages and
translates thought into action.”
THANK
YOU