1

FIRST ASSIGNMENT OF INFORMATION

TECHNOLOGY BUSINESS MANAGEMENT
(FEATURES OF MS Power Point)

TITLE NAME
Business COMMUNICATION

SUBMITTED TO -: SUBMITTED BY
-:
DR. KAVITA JAimiNI AYUSH SHARMA
Prestige institute of management and research MBA FT SEC “D" 07/09/2021
 2

A communication skill enables human beings to work

together.

Prestige institute of management and research 07/09/2021

 3

WHAT IS BUSINESS COMMUNICATION?

Business Communication is known simply as "Communications." It encompasses a variety of
topics, including Marketing, Branding, Customer relations, Consumer behavior, Advertising,
Public relations, Corporate communication, Community engagement, Research &
Measurement, Reputation management, Interpersonal communication, Employee engagement,
Online communication, and Event management

Prestige institute of management and research 07/09/2021

 4

WHAT SKILLS NEED TO BE AN

EFFECTIVE COMMUNICATOR?
1. Listening skills - communication is not just about getting your ideas across, it is also
about actively listening to other people’s thoughts and taking them on board. People are
more likely to listen to you if you've shown them the same courtesy!
2. Presentation skills -To communicate effectively in the workplace, you need to be able to
present your information clearly. Presentation skills doesn’t just mean knowing how to put
a good set of PowerPoint slides together, though it can do, it also
3. Tailoring information to suit the audience -As well as being able to decide what
information is important and how to present it, a good communicator is able to tailor that
information to suit their audience.

Prestige institute of management and research 07/09/2021

 5

BARRIERS TO EFFECTIVE
COMMUNICATION
A communication barrier is anything that gets in the way of the purpose of communication or causes people to misunderstand
each other, information, or a message. Effective communication can only take place when barriers to communication are
eliminated during the communication process
BARRIERS TO
EFFECTIVE
COMMUNICA
TIONS

Cultural Physical
Barriers Barriers

Gender Perceptual
Barriers Barriers

Language Psychologic
Barriers al Barriers
Prestige institute of management and research 07/09/2021
 6

EFFECTIVE COMMUNICATION
EFFECTIVE MECHANICAL NON MECHANICAL
COMMUNICATION SKILLS
ORAL COMMUNICATION Telephone Face to face conversation

WRITTEN
Telex Letter Writing
COMMUNICATION
ORAL COMMUNICATION
Radio Interview
WRITTEN Fax Memorandum
COMMUNICATION
ORAL COMMUNICATION Conferences
Television

WRITTEN
COMMUNICATION Email Notice
ORAL COMMUNICATION Video conference Lectures
Prestige institute of management and research 07/09/2021
 7

VISUAL COMMUNICATION

By definition, visual communication is the practice of graphically representing

information to efficiently, effectively create meaning. There are many types of content in
the realm of visual communication, with examples including infographics, interactive
content and more. The possibilities are endless. But no matter the medium, all
incorporate at least some of the following elements: interactivity, iconography,
illustration, supporting text, graphs, data visualization, and animation.
Mostly in management we use Graphs ,Charts etc for representation of data dependency.

Prestige institute of management and research 07/09/2021

 GRAPHS 8

The simplest and and most straightforward way to compare various categories is the
classic graph. The universally-recognized graph features a series of bars of varying
lengths.
One axis of a graph features the categories being compared, while the other axis
represents the value of each. The length of each bar is proportionate to the numerical
value or percentage that it represents. 

Different types of Graphical visual representation is given below

Prestige institute of management and research 07/09/2021

 9

LINE GRAPH

Chart Title
Bear Dolphin Whale
200
180
160
140
120
100
80
60
40
20
0
Jan Feb Mar April May June

Prestige institute of management and research 07/09/2021

 10

BAR GRAPH

Chart Title

June

May

April

Mar

Feb

Jan

0 20 40 60 80 100 120 140 160 180 200

Bear Dolphin Whales

Prestige institute of management and research 07/09/2021

 11

IMPACT OF BUISSNESS COMMUNICATION

THROUGH A VIDEO FOR BETTER
UNDERSTANDING

Prestige institute of management and research 07/09/2021

 12

Prestige institute of management and research 07/09/2021