Marketing Plan

1) First Decide and Define your product or Service in Detail

2) Do a detailed SWOT Analysis

3) Determine your Target market and describe the characteristics of your Target Market

4) Analyze Competition and Main Competitors

5) Goal Setting – What you want to achieve from your business and Marketing plan

6) Outline Marketing Strategies – How you will do the marketing of the product or service, What tools will
you use to do the marketing and promotion.

7) Define 4 P’s in Detail: Product, Price, Placement and Promotion.

8) Set up a budget and show the break down as to why you and how you have fixed the proposed budget.

9) Expected Return on Investment – Show how much return is expected after your marketing plan is
implemented along with the time line.