Rajesh & Mr.

Goel Take
a Home Loan
Group D
- Animesh Chouhan (2015PGP011)
- Jahnvi Jethanandani (2015PGP023)
- Shivansh Kumar (2014PGP044)
- Sweta Saroj (2014PGP137)
- Harsha Daga (2015PGP072)
Factors influencing Consumer Behaviour

1 Socio-Cultural

2 Personal

3 Psychological
Mr. Rajesh Socio-Cultural
 Recently shifted to Bangalore, a fast paced city
filled with IT companies
 DINK counts on his wife’s opinion
 Most colleagues have owned houses in good
localities
 Originally from Ahmedabad with family engaged in
trading
Psychological Personal
 Ambitious  30 year old software engineer in the growth
 A somewhat conservative ambivert phase of his career
 Values time and money  Belonging to Middle Income group

 Seeking to satisfy Ego Needs as per Maslow’s  Believes in maintaining a affluent Lifestyle
hierarchy  Makes time for sports for leisure
 Social Recognition
 A sense of accomplishment
Mr. Goel
Socio-Cultural
 Has been living in Bangalore for 23 years
 DIWK
 Most colleagues have owned houses in good
localities
 Originally from Ahmedabad with family engaged in
trading

Psychological Personal
 Traditional mindset  45 year old man in a matured stage of his career
 Seeking Security and Stability and planning for retirement
 Belonging to Middle Income group and seeks
 Risk averse
new source of income
 Sense of comfort
 Believes in a Simplistic Lifestyle
 Trusts in people more than processes and systems
Buying Decision Process
Need Information Evaluation of Purchase
Recognition Search Alternatives Decision
Rajesh

Easy sources are Joint decision

Strengthened by Accessibility
preferred with Manu and
push from social and convenience
leading to non driven by value
group is important
extensive search received
Mr. Goel

Based on
Simple and Independent
Self-realized not personal
traditional decision mainly
influenced by relationship and
sources are driven by price
social groups comfort of
preferred and trust
communiqué
The Banks They Choose : Mr. Rajesh
Univers
al Bank
Reflection
 Less worried about Loan limit
 Wants hassle free service like
less documentation and
faster loan approval
 Already have an account in
universal hence saving time
Market Offerings
 Not many securities are required
 Home Loan executives will save time
 Variable Interest Rate
 Zero Down-payment Scheme
 Home Credit Scheme
 Flexibility duration
 More products can be avail with same
POC
 Hassle Free system
The Banks They Choose : Mr. Goel

Market Offerings
Bharat  Biggest and Oldest Player
 Higher Limits of loan

Bank  High Availability and Reachability

 Not so Push system
 Lowest Interest Rate
Reflection  More product oriented than customer
centric
 Have a lot of time to produce
all the document required for
taking the loan
 Good relationship with the
branch manager
 Money centric
Thank You