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Customer Loyalty Schemes in Retail Sector
Customer Loyalty Schemes in Retail Sector
To reward Generate
loyal robust
customer customer
base data
And act as
Influence a defence
Consumer for a
Behaviour combating
scheme
z
Purpose of Loyalty Scheme
It serves as a learning
Two most prevalent
experiment to better
loyalty schemes were
understand the needs
membership cards and
and motivations of the
reward points
customers
Frequency of
Customer Visits
Average
Customer
Spend
Customer Life
Time Value
z
Any question?
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