Dissertation project report

on

Perception among the potential students in

Kolkata about Unitedworld school of business

Presented by:
Pravas Kumar Maiti
Enrollment No. - 010102001
 Objective of the Project
• To study and analyse the perceptions of the
potential students in Kolkata about
Unitedworld School of Business
 Introduction to the industry
• Increasing number of MBA colleges
• Total 37 MBA colleges exist in kolkata out of
which 16 are in sector-v itself
 Introduction to the company
Unitedworld school of business
• Started it’s post graduate program from 2009
with 3 campuses in different parts of India
• Added 3 more campuses along with a
oversees campus with in the first year of it’s
operation
• At the introduction year itself, they created
huge buzz through advertising and their
distinguished facilities
 Methodology
• Research design:
The research design adopted to complete this
project was descriptive research as it
describes data and characteristics associated
with the populations
 Methodology (contd.)
• Type of data collected:
Two types of data that has been collected for getting information about
any specific object of this project are –
A. Primary data:
Primary data has been collected directly from the sample or target
population through structured questionnaire and face to face interview
B. Secondary data:
Due to the scarcity of available sources of secondary data about relevant
sector, I could not use much secondary data.
Sampling design and sample size
The sampling design process
Define the target population

Determine the target area

Select a sampling technique

Determine the sample size

Determine the sample size

Determine the sample unit

Execute the sampling process

• Target population:
The target population for the study comprises all the students who have
minimum academic qualification of full time graduation and are aspiring
to go for MBA education
• Target area:
The study has been conducted in the different parts of Kolkata
• Sampling technique:
In selecting the sample of respondents, a random sampling technique
has been used
• Sample size:
The number of respondents included in this study is 50
• Sample unit:
The MBA aspirants who are taking entrance exam training in the different
grooming institute in Kolkata have been taken as sample unit.
• Sampling process:
The sample has been selected randomly to get their independent
feedback about different attributes of perception of Unitedworld
 Data collection procedure
• For obtaining quantitative data, face to face
individual interview with structured
questionnaire was conducted with the
respondents.
• A card with the attributes of perception of
selecting any MBA college was given to
individual respondents and depending on
their answer, specific score was given.
 Attributes to select any MBA college
according to the respondents
• Placement
• Course fees
• Location/convenience
• Faculties
• Infrastructure
• AICTE/UGC approval
• Scholarship
• Ranking of the college
• Bank tie ups for loans
• Accommodation
• Industry exposure
• Foreign college collaboration
• Industrial tour
• Specialization subjects offered
 Analysis
• Response rate:
Out of 50 respondents among which the study was
conducted, the response rate was 100%.
Number of respondents aware about unitedworld
90 84
80

70

60

50 Percentage of
42 respondents
40
No. of respondents
30

20 16
10 8

0
Yes No
• Showing the most important attributes to
select any MBA college according to the
respondents
4%

12%

8%
placement
course fees
faculties & infrastructure
location

76%
• Feedback of respondents by placement of
unitedworld
14% 8%
6%

26%

very bad
bad
neither good nor bad
good
very good

46%
• Showing the feedback of respondents by convenience of
unitedworld

location

28% 6%

28%
very bad
bad
neither good nor bad
good
very good

38%
• Showing the feedback of respondents by faculties
and infrastructure of unitedworld
faculties and infrastructure
28% 6% 16%

very bad
bad
neither good nor bad
good
very good

50%
• Showing feedback of respondents by course fees of
unitedworld
course fees
14% 14%

16%
very bad
bad
22%
neither good nor bad
good
very good

34%
• Showing whether unitedworld is among the top 5
colleges in kolkata or not in it’s category accroding to
the respondents
top 5 position
18%
34%

yes
no
not sure

48%
 Findings
• Awareness level of unitedworld school of business is very good, 84%
students know about unitedworld

• Students give most importance to placement(76%), faculties &

infrastructure(12%), course fees(8%) & location(4%) before selecting any
college

• Students perceive that location(66%), faculties & infrastructure(78%) of

unitedworld is quite good but placement(20%) & course fees (30%) are
not at it’s standard

• 34% students could recall unitedworld’s name among first 5 colleges in

kolkata apart from IIM & ISWBM
 Conclusion
• Although awareness level of unitedworld
school of business among the potential
students is quite good but some attributes
like placements, course fees etc. are not up to
the marks which they give the most
importance before selecting any college
 Recommendations
• Should concentrate on word of mouth
marketing rather than print advertisements
• Should use the students for PR activities
• Should use the grooming centre faculties as
the influencer
 Limitations
• Time constraint
• Fewer number of sample
• Sample might not the true representative of
the universe
• Study was restricted with in the Kolkata
• Lack of availability of secondary data
 Questionnaire
Statements