MARKETING UNSCHOOL Behvarioual Theory of Management
Complex Adaptive Systems
How can we benefit from Management Mantras? Personal Professional Social The Marketing Myopia Basic Marketing Strategies
Market-oriented strategic planning
Scope of Marketing What is marketing, marketed and who markets? Needs, wants and demands STP Paid, owned and Earned Media Value and Satisfaction New marketing realities MARKETING BASICS
The Marketplace and company’s orientation
The 4Ps and 4As of Marketing Capturing Insights Customer Value and Loyalty Developing Marketing Strategies and Plans The Value Chain Core Competencies Central Role of Strategic Planning Vision, Mission, Values SWOT Creating Long-Term Loyalty Relationships
Customer Perceived Value
Total Customer Satisfaction Attracting and retaining customers Loyalty CRM THANK YOU