Professional Documents
Culture Documents
Google Ads Optimization Final
Google Ads Optimization Final
Google Ads Optimization Final
Divya Sewani
Kunal Meghani
Heman Patel
Kausha Rana
PPC Ad Optimization
OVERALL OVERVIEW:
• As shown in the above picture, this is a Display Campaign based on two display targeting
methods Demographic and Keyword.
• In the above picture the full overview of campaign is shown. It includes total clicks, total
impressions, average CPC & total cost.
Demographic Targeting
There are some keywords where the impressions are good but clicks are less due to which average CPC
increases and CTR decreases. Conversion rate is also 0%. So in such cases which need to recheck
particular targeting, recheck our ads and work on it as a result impression increases, clicks increases and
due to this average CPC decreases, & CTR will increases. And because of this ad will be forming well
which results in high conversion rate.
On the other hand there are some irrelevant keywords where there are Zero clicks & impressions, 0%
CTR, 0% conversions so such keywords should be removed from the campaign.
Location – Ahmedabad [ Postal Code]
As seen in the above picture we are taking about Location Targeting -Ahmedabad and this are different
postal codes of Ahmedabad.
The Postal Code where there are more impressions, clicks, CTR is good , Cost is minimum, conversion
rate is good that should be kept and remaining irrelevant should be removed from the campaign.
Device Report
As shown in the above picture, this is a Display Campaign based on two display targeting methods
Demographic and Placement.
In the above picture the full overview of campaign is shown. It includes total clicks, total impressions,
average CPC & total cost.
Demographic Targeting
As seen in the above picture we are taking about Location Targeting -Ahmedabad and this are different
postal codes of Ahmedabad.
The Postal Code where there are more impressions, clicks, CTR is good , Cost is minimum, conversion
rate is good that should be kept and remaining irrelevant should be removed from the campaign.
Device Report
• This is a Display Campaign based on two display targeting methods, demographic and
keyword, as seen in the image above.
• The above photo shows a detailed framework of the campaign. It includes the total number of
impressions, total clicks, average CPC, and total cost.
Demographic Targeting
We're talking about Demographic Targeting, as seen in the image above. The age demographic with the
highest number of impressions, views, and CTR, as well as the lowest cost and highest conversion rate,
should be retained, Remaining irrelevant that are no longer applicable should be excluded from the
campaign.
Keyword Targeting
There are several keywords with high impressions but low clicks, resulting in an increase in
minimum CPC and a decrease in CTR. The conversion rate is also 0%. So, in campaign where we
need to recheck specific targeting, we recheck our ads and focus on it, and as a result, impressions
increase, clicks increase, and as a result, average CPC decreases and CTR increases. As a result, the ad
will shape well, resulting in a high conversion rate.
In the other hand, there are some irrelevant keywords with zero clicks and lower impressions, 0%
CTR, and 0% conversions that should be excluded from the campaign.
Location – Ahmedabad [ Postal Code]
As seen in the image above, we're talking about Location Targeting -Ahmedabad, and these are different
postal codes in Ahmedabad.
The Postal Code with the highest number of views, clicks, and CTR, as well as the lowest cost and highest
conversion rate, should be kept, while the others should be excluded from the campaign.
Device Report
This is a Display Campaign focused on two display targeting approaches, Demographic and
Placement, as seen in the image above.
The above image shows the overview of campaign. It includes total clicks, total impressions,
average CPC and total cost.
Demographic Targeting
As seen in the above image, we are discussing Demographic Targeting. The age group with the highest number of
impressions, clicks, and CTR, as well as the lowest cost and highest conversion rate, should be kept while the
others should be excluded from the campaign.
Placement Targeting
We also targeted websites, apps, and YouTube channels for placement. There are some websites, apps, and
YouTube channels where the impressions are positive However, since there are less clicks, the average
CPC increases and the CTR decreases. The conversion rate is also 0%. So, in cases where we need to
recheck specific targeting, we recheck our ads and work on it, and as a result, impressions increase, clicks
increase, and as a result, average CPC decreases and CTR increases. As a result, the ad would be well
developed, resulting in a high conversion rate.
In the other hand, there are certain irrelevant websites, YouTube channels, and apps with zero clicks and
impressions, 0% CTR, and 0% conversions, and such targeting should be excluded from the campaign.
Location – Ahmedabad [ Postal Code]
As seen in the above picture, we are discussing Location Targeting -Ahmedabad, and these are
different postal codes in Ahmedabad..
The Postal Code with more impressions, clicks, CTR, and conversion rate should be kept, while the
remaining irrelevant should be excluded from the campaign.
Device Report
• This is Ads Of video Campaign based on two videos methods, Skippable ads and Non Skippable Ads (OR Bumper ads) as seen in the image above.
• The above photo shows a detailed framework of the campaign. It includes the total number of impressions, total clicks, average CPV, and total cost.
YouTube instream ad (Skipable)
Click
Click icon
icon to
to add
add picture
picture
The above photo shows a detailed framework of the campaign. It includes the total number of impressions, Views , cost average CPV, and
total cost, conversion(assume
Device Report
As shown in the above picture, this is a Gmail Campaign based targeting methods. In the above picture the full overview of campaign is shown. It includes total clicks,
total impressions, average CPC & total cost.
KEYWORD ANALYSIS
CTR of keyword learn digital marketing and digital marketing course beginners is
good as compared to others and their CPC is also less
Device Report
ANY QUESTIONS?