Birla Institute Of Technology

A RESEARCH STUDY ON CONSUMER

BEHAVIOUR OF SIGNAL APPLICATION
UNDER GUIDANCE OF
DR. SHRADDHA
SHIVANI
SUBMITTED BY:
SUBJECT: MT- 411
BUSINESS RESEARCH ANANYA JAISWAL :MBA/10088/20
MANAGEMENT SUPRIYA KUMARI :MBA/10090/20
SECTION: B RAZAULLAH HASHMI :MBA/10096/20
RISHAV JYOTI :MBA/10099/20
 Content

 Signal Strategy
 Background of study
 Management Problem
 Research Problem
 Research Design
 Hypothesis
 Exploratory research
 Descriptive research
 Frequency table
INTRODUCTION

Optimization

Research

Planning
 Background of study

 Signal is an encrypted app that lets you send messages and make calls via the Internet.
 It was created by Moxie Marlinspike. Signal Foundation was founded on January 10, 2018, and a
former co-founder of WhatsApp — Brian Acton — made an initial funding of $50 million.
 Signal is safer and more secure than most messengers because of a process called "end-to-end
encryption.“
 Signal have recently become India’s most popular app and are also trending as no. 1 on Apple
and Android after the whatsapp policy.
 Latest data have shown that the user based and total section time of sign show poor number.
Management Problem Management Question

 Those who are not using what the reason

 behind.
the poor usage rate of Signal application
besides the huge number of downloads.
 who are using Signal what are their
feedback on the performance of this
application.
Research Problem Research Objective


 This research is used to find out the
consumer behaviour towards Signal and
reason of low user rate of signal
to gain customer base in India .
application.
 Research Design

 Phase 1st: EXPLORATORY : It is conducted to have a better understanding of existing

problem. Here we start with a general idea and uses this research as a medium to
identify issues, that can be the focus for future research.

 Phase 2nd : DESCRIPTIVE: The goal of descriptive research is to describe a

phenomenon and its characteristic
 Data collection

SOURCES OF DATA SAMPLING PLAN

 Primary source:  UNIVERSE: In Descriptive phase, Universe
 Online survey of our study will be people those are
from India. 
 Structured questioned
 POPULATION: Population of our study
will be all users of online messaging
Application, who are live in
 Secondary sources: different sources of India.
internet.
 Sampling Technique:

• Sampling technique will be Probability or non- probability sampling . In which we will collect data
through convenience sampling.

• In our study we will use convenience Sampling of it’s speed, cost effectiveness, and ease of availability of
the sample.

• Selects sample based on the subjective judgement rather than random selection.

• Non-Probability sampling is most useful for exploratory studies. We use this method in our study due to
time or cost considerations.
 HYPOTHESIS :
 
 If Signal upgrade it’s features and UI along with it’s strong security then usage rate of this application will increase.

 Those people who are already using any messenger app from at least one year and very satisfied with their current
app, are not willing to switch to Signal
HYPOTHESIS 1 H0- Adaptation time has no impact on usage of Signal.
  H1- Adaptation time has an impact on usage of Signal.
   
HYPOTHESIS 2 H0- People are not influence by their peer group for using messenger apps.
  H1- People are influence by their peer group for using messenger apps.
   
HYPOTHESIS 3 H0- Consumer Satisfaction with their current messaging app has no impact on usage Signal.
 
  H1- Consumer Satisfaction with their current messaging app has an impact on usage of Signal.
 
   
HYPOTHESIS 4 H0- Signal customers are unaffected by its features.

  H1- Signal customers are unhappy due to its lack of features.

 EXPLORATORY RESEARCH

Data from KalaGato looked at a 13-day period — 1 to 13 January — for three messaging
apps that tout privacy as a major feature: WhatsApp, Signal and Telegram.

For convenience, the data from each day was averaged out and compared with two time
periods: 1 to 7 January, and 8 to 13 January, the latest day for when data is available.
 Exploratory( primary research)

1. 33% Of people are using signal as their secondary source of chatting.

2. 53% of people are just downloaded signal but haven't started using this.

3. 68% people have not usage signal because their current messaging app is good enough to
fulfil their requirements.
CONCLUSIVE/ DESCRIPTIVE RESEARCH (QUESTIONNAIRE)
 Frequency Table(Scale: ALL VARIABLES)

Case Processing Summary Reliability Statistics

   

N %

Cases Valid

19 35.2

Excludeda

35 64.8

Cronbach's Alpha Based on

Total Cronbach's Alpha Standardized Items N of Items

54 100.0
.715 .736 4

a. Listwise deletion based on all

variables in the procedure.
 Inter-Item Correlation Matrix

 
VAR00007 VAR00008 VAR00009 VAR00011

VAR00007
1.000 .322 .140 .591

VAR00008
.322 1.000 .771 .257

VAR00009
.140 .771 1.000 .385

VAR00011
.591 .257 .385 1.000

Item-Total Statistics
 

Corrected Item-Total Cronbach's Alpha if Item

Scale Mean if Item Deleted Scale Variance if Item Deleted Correlation Squared Multiple Correlation Deleted

VAR00007
11.05 6.164 .406 .500 .739

VAR00008
11.21 6.731 .603 .685 .599

VAR00009
11.21 6.509 .513 .703 .646

VAR00011
11.21 7.398 .560 .512 .636
CONCLUSION
REFERENCE
Thank You!