QUESTIONAIRE

1. Des cheese play a vital role in your day to day life?

A. No
B. I have no idea
C. I am virgin
 SOA CHEESE
“Brand that spells quality”
 ANALYSIS
The target audience is children and people who are health conscious and
looking for healthy , light and veg cheese without any added chemicals.
ABOUT SOA CHEESE...
. Made from 100% pure cow’s milk
• Healthy alternative than other cheese
brands
• International quality & richest taste
• Consists lesser fat than butter
• Soa Cheese consists calcium, proteins &
vitamins
• Easy to digest & a wholesome food
• Widest range of cheese
• Soa Cheese is 100% pure vegetarian

“Enjoy the goodness of SOA Cheese….”

 QUESTIONAIRE
1. Does cheese play a vital role in your day to day life?
A. No
B. Yes
C. I have never tried
D. I am virgin

2. Have you ever heard about veg cheese?

A. Yes
B. No

3. There are more than 1800 types of cheese. What according to you ,
think you have tried once?
A. 5-6
B. Only cottage cheese
C. Not interested
D. Many don’t remember
 QUESTIONAIRE
4. Have you ever heard of pizza spread cheese?
A. Yes
B. No
C. I think mozerella cheese is used in pizzas
D. Maybe

5. Are you satisfied by the amount of nutrients promised by the company while
selling their cheese.
A. Yes
B. No
C. 50-50
D. I don’t care about nutrients ,taste is my first choice.
 QUESTIONAIRE
6. For how many days will the cheese stay fresh after opening of the package?
A. 2-3 months
B. 10 months
C. 1 year
D. Never looked upon the expiry date

5. Do you think more composition in a cheese can make you healthy?

A. Yes
B. No
C. 50-50
D. I only think about the taste of cheese

7. Do you think the big cheese companies are using 100% cow’s milk?
A. Yes
B. No
C. Never thought about it
QUESTIONAIRE
UNDERSTANDING
• The audience has a knowledge
of different kind of cheese and
use it in different types of dishes
as toppings or main ingredients.

• But none of these brands give a

healthy tag like us.
• Audience are still waiting for a
healthy alternative of cheese
with reduced amount of fats.
• Here at soa cheese we also have
different varieties of cheese
available for different types of
dishes which requires cheese.
SOA Mozzarella Cheese

• Soa Mozzarella is the largest selling

mozzarella cheese in India
• Soa Mozzarella Cheese has Moist, Soft, Elastic
texture and has a very timely surface sheen and
when fresh, it has a slightly salty blandish taste and
pleasant aroma. Because of its stretch ability, i.e.
ability to form strings when hot, this cheese is ideal
for preparing Lasagna, and as a topping on pizzas.
• When baked along with pizzas, it melts uniformly,
beautifully engulfing all other ingredients of the
pizza surface.
• Mozzarella is an excellent source of milk proteins,
which are palatable
SOA Mozzarella Cheese

• Soa Mozzarella cheese can

be used in
– Pizzas
– Cheese Bruschetta
– Stuffed Garlic Cheese Bread
– Open Sub Sandwiches,
– Samosa stuffed with cheese
– Aaloo matar There are more than 2000
varieties of cheese in the
– Stuffed Mushrooms world
 Soa Cheese Slice

• Soa cheese slice is made from

pure cow's milk giving it white
colour & semi soft in texture.
• Made from processed cheddar
cheese, Soa Cheese slice is know for
its taste & packaging.
• Soa cheese slice is packed with
world's best German UHT technology
giving it longer shelf life.
It takes 10ltr of
• Shelf life: 9 months when stored at 4 Milk to make
degree Celsius 1kg of cheese
• Packs: 40gm, 100gm, 200gm, 476gm,
750gm
 Soa Cheese Slice
• Best consumed in raw state in room temperature or half molten state
because of its creamy soft texture{avoid melting the cheese completely will
cause it to drip}
– sandwiches
• Soa Cheese Slice is mainly used for
– Toasts
– Grilled sandwiches Indian variety
– Burgers of cheese is
know as Paneer
– Vada Pav & many other Indian dishes
Soa Processed Cheese

• Soa processed cheese Block is

made from pure cow's milk giving
it yellowish colour & hard in
texture.
• Made from processed cheddar
cheese, soa processed Cheese
block is know for its high melting
property & smooth taste.
• Shelf life: 9 months when stored at
4 degree Celsius
• Packs: 200gm, 400gm & 1kg
Soa Processed Cheese

• Soa Processed Cheese Block is

mainly used for melting and baked
foods.
• It goes excellently well with
– grilled sandwiches
– Garlic bread
– Apple Cheese pie
– Indian dishes as cheese paratha's.
– Aloo cheese tikki
– Paneer cheese tikki
– strawberry cheese tarts
– blueberry cheese cake
– baked pasta
– cheese fondue
Soa Cheese Spreads

• The delightful range of Soa cheese

spreads with international herbs & Spices
• Good source of proteins & calcium
• Better than butter as it consist 1/4th less
fat
• Shelf life: 6 months when stored under 4
degree Celsius
• Pack: 200gm Tubs & Bottle
• Available in 6 international flavours of
– Four pepper
– Garlic
– Jalapeno
– Smoked Paprika
– Olives & herbs
– Plain
 Soa Cheese Spreads
• Soa Cheese spread Plain- is a classic cheese spread made from processed cheddar
• Soa cheese Spread Four Pepper- consists of four different varieties of flavours with
processed cheddar cheese
• Soa cheese spread Garlic- made from classic garlic flavour with sharp taste
& pungent smell
• Soa Cheese spread Jalapeno- is heavenly combination of Jalapeno with
cheese
• Soa Cheese spread Smoked Paprika- its hot & Pungent cheese spread made
with paprika
• Soa Cheese spread Olives & Herbs- its dream combination of cheese, green &
black olives & herbs
 DEMOGRAPHICS

• Our audience are typically for the people ,

children who are cheese lovers and are health
conscious .
• We at soa cheese always provide true
percentage ratio about each of the ingredients
used in making of our cheese.
• We also provide true values of the nutrients
present in each of our product in percentage
form.
• Generally it is seen that the middle class and
rich people buy cheese ,so we at soa cheese
take a step further to make our cheese cost
effective so that even the poor people can
also enjoy the taste of soa cheese and stay
healthy.
THIS IS HOW WE MAKE OUR
QUALITY CHEESE
 INTREST

• These people need a healthy alternative of

cheese which can give them the same taste like
the other cheese.
• These people came to know about our company
through our advertisements shown in television
and magazines in which we commit to give the
audience the best cheese in the least price
possible.
• They are interested in environment friendly
alternative so we showed you how our cheese
processing unit is 100% environment friendly
and purely veg.
• We provide many different variety of cheese
than other brands which even attracts people to
buy our product.
OURCOMMITMENTS
OUR PURPOSEANDVALUES
 ENVIRONMENT

• The advertorial will be seen in food

magazine, television , newspapers
and also on street hoardings.
• We will even do some promotions
in city’s famous restaurants and
hotels for testing and reviewing our
product.
 NEEDS

• As mentioned earlier, the people is in need of a

healthy alternative of cheese without any
decrement in essential nutrients except fats.
• They also need a affordable alternative than
other cheese brands.
• They need something that will easy to cook and
tastes best with different kinds of dishes.
 CUSTOMISATION
• The specific needs and interests
that will be addressed in the
advertorial include healthy ,
environment friendly ,cost
effectiveness , easy to cook ,time.
• It will address busy and middle
class people who needs an
alternative for a better and healthy
cheese with minimum cost .
• It will also address how with less
time it can be easily cooked and
can be used in different kind of
dishes.
 GROWTH PROJECTIONS
• Our first cheese processing factory
was made in Bhubaneswar where it
quickly proved its viability against
much longer established cheese
producing brands.
• Currently many more factories are
in pipeline in various cities of
Odisha and in the metro cities of
India.
 EXPECTATIONS
• The audience will learn that the
ingredients used in our cheese safe ,
healthy and environment friendly.
• They will learn that it is easy to cook
and blend very easily with different
kinds of dishes as we provide the
specific kind of cheese to make
specific dishes.
• They will also learn how much we
care about the health of an
individual as we provide less fats
and more proteins in our cheese
with low cost.
• Now the people would not need to
calculate the amount of cheese in
their diet as we provide low fat
cheese as an healthy alternative.