Objectives

• Bouncers in the bus.

• Air freshener
• Female Conductors and drivers
• No tinted windows in the A/C busses.
• emergency button near the seat and the
washroom
• Sanitary pads and tampons dispenser.
• Spaces for mother care station
 Objectives
• Washrooms
• Water bottle
• Hygienic and clean seats and environment
• Economic alternative to car pool
• ISS authorized employees
• CCTV camera
• Corporate discounts and student discounts
 Specific deliverables
• Working women
• College students
• Women residing far from their homes and
frequently travel home
• Sponsor female orientated fest; PINKATHON
• Female Salon, supermarket, corporate marketing
• Senior citizen women
 Specific deliverables
• Time
• Distance
• Comfort
• Luxury
• Co-passengers
• Sense of safety
EXPECTED OUTCOMES

• Promote red bus in malls and ladies washroom on highways

• Influencer marketing, social media marketing specific to women
• YouTube ads
• Creating brand equity in women
• Festive offers for women travelling with female companions,
kids as well as individuals