Submitted by:

Ankita Rathore
Naina Singh
Makrand Shukla
Adrish Sen Sharma
Manas Temurnikar
Shreyasi Paul
 Uninor is a mobile telephony and network operator in India.

The company holds a pan-India UAS licensed to offer telecommunications

services in each of India’s 22 circles.

It has also received spectrum to roll out these services in 21 of the 22 telecom
circles.

Uninor is owned 67.25% by Norwegian telecom giant Telenor, and 32.75% by

UNITECH.

Uninor has started mobile services in India at the end of 2009, focusing on the
GSM technology.
 Uninor is India's eighth nation-wide mobile operator.

The company is targeting an 8 % pan-Indian market share.

It will provide mobile communication and Value Added Service.

Hub head offices are located in the following cities:

Kochi, Chennai ,Bangalore ,Hyderabad , Kolkata, Delhi, Patna ,Mumbai, Lucknow,
Guwahati, Chandigarh, Indore, Ahmedabad & Goa.
 To know the consumer behavior.
To know the telecom market potential.
To know the competition exist in market.
To understand the problems of mobile customers.
To study the basic need of the customer for switching from one Cellular
Company to another.
To compare the service of “Uninor” with that of the other market players.
To study telecommunication industry.
To study the company profile of Uninor.
  
 A number of customers are not satisfied with services, new schemes and offers.

A number of customers are not satisfied with the network coverage.

A number of customers are not satisfied with the current call rates of Uninor.

A number of customers are not satisfied with the Free SMS schemes.

A number of customers are not satisfied with the service of customer care of Uninor.
 
 Highest number of users in youth segment covered by Airtel.

Most of the youth brand loyal and they do not think to switch to another one.

 Company should have comprehensive planning and strategy before entering

into market.

Costumers are not much loyal about their service provider they always looking
for better facility, service, schemes etc.

Continued…..
Customers give much emphasis on facilties given by service provider.

People want cheaper rates.

Customers demand better technology.

Plans and schemes shouldn’t be ambigous.

SUGGESTIONS:

Suggestions for new service provider which is coming in market:-

1) The New service provider should try to change the perception of the
customer
towards its services and brand name.

2) New service provider should try to create its distinct brand image.

3) Although the satisfaction level of old service provider is high but still youth
customer are expecting better service in cheaper rate.

4) New service provider should focus to make the customer loyalty.

5)Network coverage should be strong.

6)Local call rate shoud be low.