IN A NUTSHELL

Leading Authentic Sports Brand Inspired by the

Style, Elegance and Passion of our Italian Heritage
 Welcome to in the nutshell

History of FILA 4 Values & Beliefs

Artifacts Mission & Vision 16
About FILA & Product 6 FILA Strategy 17

Corporate Structure 7 4 Core Values 18

Slogan 8 Assumptions 19
Logo & The Story Behind 9 Reference 25
Working Environment 10
2
 “
FILA will move forward by embracing sustainability as
one of the world’s most influential sports brands.

Kevin Yoon
CEO/Presidents, FILA Holdings Corp
A BRIEF HISTORY OF
FILA
1911 1973 1991 2007

Founded by FILA Explored sport Established FILA FILA Korea

brothers in Biella, apparel market in Korea as a footwear purchased FILA
Italy Tennis sourcing office trademark
and global assets

2010 2011 2016 2020

FILA Korea IPO FILA Korea & Acushnet Holdings Vertical demerger of
Mirae Asset Global Corp. FILA Korea
Investments became a subsidiary and change of
Consortium of FILA Korea company’s name to
acquired FILA Holdings
Acushnet Company

ON GOING YEARS

FROM SMALL NORTHERN ITALIAN TOWN

BEGINNINGS, OVER 100 YEARS AGO, FILA
HAS EVOLVED INTO ONE OF THE WORLDS
MOST RELIABLE SPORTS LIFESTYLE
BRANDS.
ARTIFACTS
ABOUT FILA &
FILA’s tradition of quality and innovation began in 1911 at the foothills of
the Italian Alps. The brand’s passion for sport, style, and life translates itself
into elegant and fashion-forward designs.

PRODUCTS
The four FILA watches collections greatly appeal to the generation of
outgoing, active young men and women who seek timepieces that reflect
their sporty, smart casual lifestyles.

Apparel/Footwear-based retail/Wholesale distributor

FILA Multi-category: FILA, FILA KIDS, FILA UNDERWEAR,
Korean FILA GOLF

FILA Apparel/Footwear-based retail/ wholesale distributor in North

USA America (U.S.A., Canada, Mexico)
CORPORATE
STRUCTURE
FILA Holdings Corp. became a holding company through a
Through the structural changes within the group, FILA
vertical demerger to enhance corporate governance and
Holdings established a stepping stone to achieving
management efficiency.
transparent corporate governance and business growth as a
global company.
 SLOGAN LOGO

SLO
-GAN
YOUR FILA IMPACT
The first ESG slogan of FILA, implies FILA’s desire and
commitment to make a better future by creating new value and
generating a positive impact to execute activities to fulfill such
value.
SLOGAN LOGO

THE
IMPRESSIVE
LOGO The red bar in the F represents vitality, vigor,
and passion. The blue color, on the other hand,
represents the trustworthiness and reliability of
the brand. The F logo remains strikingly
memorable today, as it once again aims to
dominate the world.

During their rise in the sporting world, Fila adopted a new logo in the ’80s. & THE
The logo received artistic treatment of the letter F, comprising of snakelike
letters which gave it a highly futuristic and elegant look. STORY BEHIND
 WORKING
ENVIRONMENT
FILA believes that business growth based on the trust of stakeholders derives
from the right mindset of the people and the well-organized culture of the
company. FILA will continue to champion business ethic of the company's
people through regular education/training programs and continue to endorse top-
level business culture of FILA employees. FILA places high priority on the
improvement of safety and health of each employee and tries to build a flexible
work environment and expand the horizontal organizational culture.
Such organizational culture FILA encourages individual employees to have pride and self-determination as members
became the driving force to of FILA by creating a trust-based organizational culture. To achieve this, the company
promote various innovative supports open communication and horizontal organizational culture actively.
activities like
'FILABORATION’ The company sublates vertical decision-making structure and encourage our employees to
(FILA + Collaboration) make effective and independent decision within each team for the operational level work
based on trust-based flexible organizational culture.

Formation of Trust-based
Organizational Culture
Reinforcement of
Ethics FILA provides systematic ethics training to help employees internalize
FILA's ethical management philosophy. Employees who have worked for
less than a year are trained on basic ethical knowledge such as ethical
management policy and the internal processes so they can utilize the
system when issues arise within the organization. Meanwhile, employees
who worked more than a year in FILA are trained on the concept and cases
of preventing conflict of interest with the company, Workplace
Harassment Prevention Act and the practical business etiquette of FILA,
which can be applied on daily business operations.

and
Legal Compliance Training
 FILA increases the work efficiency and employee
satisfaction by encouraging to build a flexible
work environment. FILA has actively supported
to create an environment where the legal working
The company grants maternity leave to female
hours of 40 hours a week are observed and
employees before and after their childbirth.
complied by incorporating compliance with the

Flexible working hours into the managers' KPI.

Employees can go on maternity leave for the
childbirth of their spouse and family care as well.
Employees who have a child under 8 years or

Work second grade in elementary school are eligible for

one-year parental leave per child. Employees are

Environment stably returning to work after their parental leave.

VALUES &
02
BELIEFS
MISSION To be the leading authentic
performance sport brand inspired
by the style, elegance and passion
of our Italian heritage.

A CLEAR
Two Be Outstanding
VISION
FILA’s vision is
“Two Be Outstanding”

It incorporates the willingness of

executives and employees to achieve
common goals and develop in tandem
based on a sound organizational culture. It
also represents qualitative goals on
realizing excellent performance to drive
customer value and becoming a good
company for employees to work for as
well as specific quantitatives goals that
need to be achieved.
 FILA STRATEGY
FILA aims to further emphasize the performance line I
order to achieve balanced development of different
lines among our products.

FILA’s core brand strategies are:

I) diversification of performance products,
ii) brand reinforcement, iii) expansion of distribution channel
iv) mutually beneficial partnership with suppliers.
Harmony, Innovation, Passion and Pride are four core
values for FILA’s sustainability.
Through integrating core values into the business, we
aim to become sustainable global company.

CORE
4
VALUES
 03
ASSUMPTIONS
ASSUMPTIONS
 FILA’S APPROACH
TO SUSTAINABILITY
 Greenhouse Gas Management:
FILA manages greenhouse gas (GHG) emissions
and plans to constantly monitor the amount of its
emissions and set the targets to join a global effort
to reduce the effects of climate change.
Energy Management:
FILA is committed to
conserving energy by 2 PRESERVING THE
monitoring energy use and
improving efficiency.
We strive to minimize environmental impact throughout the entire
Supply Chain Waste Management: In
partnership with ELEVATE, FILA has
actively implemented the FDRA Waste
Management Program for our suppliers to
reduce GHG emissions.
1 6
01
ENVIRONMENT
product life cycle.
3 4
Eco-friendly Products:
FILA continues to make ceaseless efforts
to develop and produce products using
various eco-friendly materials
Eco-friendly Packaging:
FILA continues to reduce the
5 volume of packaging materials
and use minimal resources to
contribute to creating positive
environmental impact.
Eco-friendly Workplace:
FILA performs our responsibilities and
roles to establish a healthy society through
building an eco-friendly culture and work
environment.
 02

FILA strives to enhance the value of customers, employees and

CARING
suppliers.
FOR PEOPLE
FILA endeavors to provide innovative quality products through
continuous product research and development, and ensure product
01 safety through quality control and improvement processes based on
our management philosophy for customer value first, FILA will
constantly build rapport with our customers to understand their needs
FILA Customers and improve customer satisfaction.

FILA continuously endeavors to provide employees with

opportunities for personal development and growth and to create a
02
safe and flexible working environment and promote a horizontal
organizational culture. FILA Workforce

FILA is working with its suppliers to create a sustainable

03 supply chain. Based on the FILA Group Global Code of
Conduct, we are proactively managing possible risks within
the supply chain and improving the monitoring system for
FILA Supply Chain quality and environment management.
 CREATING
03 SOCIAL
We expand impact activities that can positively
IMPACT contribute to settle social issues.

Sports Sponsorship

FILA develops professional sports equipment based on knowledge and

technologies accumulated through continuous research and development. We strive
to deliver positive impact on society by sponsoring professional athletes in various
sports and creating sporting environments in local communities.

To reinforce technology and develop

Sponsoring professional athletes and
sports products, we promote internal
sports teams has been our priorities.
collaborations among our R&D groups
As we believe in the positive impacts
in pursuit of the optimal fit,
that sports bring about within our
functionality, and stability of our
society, we have sought to expand
various brand performance footwear
such impacts by supporting a wide
such as running shoes and cycling
range of sports, from mainstream to
shoes.
lesser-known sport
 04 COMMUNITY
Connecting with Our Consumers During COVID-19

1. FILA Fridays Social Series: Provided platform for

ENGAGEMENT
creators and charity donation
2. #UpTheBeat Dance Challenge: Hosted a dance challenge FILA invests its assets and core
with DanceOn competencies to create social values and
3. Donation to Social Facilities such as medical facilities in empower local communities.
Biella, Italy, Korean Red Cross and food supply through
WCK(World Central Kitchen)

Pursuing Diversity and Inclusion:

Black Lives Matter Movement: Supported BLM movement

and donated 100% of sales revenue to UNCF(United Negro
College Fund) and so on.

Promotion of Child Safety

FILA KIDS Safety Class

Promoted safety campaign in the Korea Federation of Life

Safety for 12 years since 2009
 1. FILA Report 2019

2. FILA Report 2020

REFERENCE
3. FILA Group Global Human Rights Policy

4. filaholdings.com/
WHETHER YOU PERFORM FOR THE CHALLENGE OF
ADVENTURE, THE RIGOR OF COMPETITION, OR
SIMPLY THE PLEASURE AND WELL-BEING OF AN
ACTIVE LIFE. FILA UNDERSTANDS THAT THE
BEAUTY OF SPORT IS THAT, OF A LIFE IN MOTION.