CREATIVE

SKYLINE

Think
click and
collect
 NEED –
 Due to this pandemic, i.e., Covid-19, which spreads through physical contact,
everything must be transformed and needs to be digitalized.
 Also, we must change the traditional i.e. Touch , try and buy process to the
modern approach using virtual reality to minimize the physical contact.
 This can be done by replacing manpower with the artificial intelligence

 Using CS application, magic mirrors, auto pay and checkout machines.

 THE PROBLEM : COVID-19

Physical contact Mismanaged inventory Time consuming Risk

Long queues
Long queues at Labor intensive Especially with trial
 Contact with the When final order is
billing counter, try techniques – and application
salesperson decided, the unnecessary
cosmetics and clothes
rooms and checkout products are de carted involving persons for
Contact at entry by different customers
increases frustration anywhere billing and guiding
and exit for checkout Waiting
Leads to mismanaged lines at
fitting rooms 3
inventory
 Creativeskyline introduces some major
changes that are required to be made in
our shopping malls or marts.

Covid-19 has made us aware about the

health and sanitation issues

Even after this pandemic is over, we

should implement some major changes
like magic mirror , auto checkout to avoid
risk of all kind.

 Some key concepts are Digitalization,

Virtual reality , ABOUT US
No paperwork, Transparency , Minimal
physical contact Creative SKYLINE 4

Tag line- Think click and collect

 Target market –
Target market In order to reach our service to the right customer, we have chosen Demographic
as our target market segment such as age (teenagers and middle aged), income (high and
middle class) and occupation (business and working professionals). By using this
segmentation, it could easily help us to find the logical way to classify consumers.
 FINANCING –
 Cost – Manpower will be replaced by machines
Hence, Capital expenditure will increase, and revenue expenditure will decrease.
Estimated cost of machinery= Rs 4L-6L
Estimated life – 10yrs
Cost per year 100,000

Salary per person at billing counter p.m = 10K

No. of persons to be deployed = 4
Total annual cost = 10K*4*12= Rs 480,000

Cost saved per year =480,000-100,000= 380,000

 Opportunity cost- Employment opportunities, Growth and expansion.

 Sources of raising fund
 For startup- Venture capital should be preferred
 For Existing business- Equity capital should be preferred.
 Magic mirror Auto checkout CS application

 Quick check out Scan the QR code

 Minimizes
without physical Add products to your
SOLUTION physical trial
contact at billing
counter.
cart
edit your order
Helps in trying  Amount will be
place final order
automatically paid
different outfits and
through CS card Pickyour order and
cosmetic shades
VIRTUAL REALITY AND quickly
autocheckout
7

DIGITALISATION
 Trial approach Reduces chances of
communicable
Disease
 MAGIC MIRROR
minimizes the physical trial
process by about  No physical touch
90%  Inventory
touch screen
PRODUCT 1 led lights
management
facial recognition
voice control
can try multiple products .
8

MAGIC MIRROR
KEY FEATURES OF MAGIC MIRROR-

 Available in the cosmetics and clothing section to avoid physical touch.

 Installed outside smart fitting rooms .

 Select the brand >item>color>size

 Click and adjust virtually on your body.

 For lip crayons we can try different shades virtually by selecting

brand>product >shade
 Features-
 Less waiting than traditional checkout
lane.
 More flexible
PRODUCT 2  No queues at billing counter
 Reduces labor cost.
 Improves customer experience.
 Greater accuracy.

10
AUTOCHECKOUT
MACHINE
KEY FEATURES OF CS SMARTCARD
AND AUTOCHECKOUT
 CS SMARTCARD with CS POINTS and additional discounts
 Traditional method of ordering will also be provided.

 BILLING and AUTOCHECKOUT

 The bill amount will be communicated to the customers through message

and CS smart card will reflect the amount
 Customer can take exit by scanning the card at exit gate and the amount will
automatically be deducted.
 Features-
 Scan the QR code
 Select quantity in terms of no. and size of
product
 Add products to cart

PRODUCT 3
12

CS APPLICATION
KEY FEATURES OF CS APPLICATION

 CS Application installed on phone

 Customer needs to pick the product.

 Scan the QR code on the CS app

 Add them to cart

 Specify quantity

 Edit the items

 Apply discount options or promo codes available

 Place order- there will be 2 options

 Pick up (time and counter no. will be specified) Home delivery

 DIGITAL PRODUCT

Other benefits include:

• Transparency
• Digitalization
•No physical contact
•Based primarily on current
scenario
• Focuses on health safety
• Inventory management

14
 SWOT

STRENGTHS WEAKNESS
 Minimal physical contact
 Cost of installation of
 Quick process.
machinery is very high
 Digitalization and virtual reality
 Auto pay &checkout at exit like  Technical issues
metros

OPPORTUNITIES THREATS
 Covid-19 situation  Change in technology
 Digitalization  Dynamic environment
 COMPETITORS
Our Company Competitor – Shopper’s stop

 Focus on other technology like auto check

out and application with magic mirror.  Focus on magic mirror only

Updated tech with face and voice  No face, voice recognition

recognition avoids all physical contact with
smart mirror as well.
 Shopper’s stop is not available in
 Marts available in almost all cities and
changes introduced by Creative Skyline can all cities
be easily accommodated.
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HOW OUR IDEA IS DIFFERENT FROM COMPETITORS-

 Entry and exit with e-cards with machine installed on the entrance like
metros
 Creative skyline provides the facility of a new type of smart card containing
information of customer and it comes with an auto top-up feature enabling
the customers to recharge it automatically at Automatic payment Collection
gates on the entrance or via Paytm or google pay etc. This new smart card is
available for customers through the CS App which is specially developed for
the purpose.
THANK
YOU