NAME – PRATIK DILIP CHAVHAN

CONTACT NO. – 8669451800

LOCATION – WASHIM
COLLEGE – INDIRA INSTITUTE OF
MANAGEMENT PUNE
• CHANNEL SALES AND MARKETING
Channel sales refers to the process of building partnerships with
third parties in order to get a wider reach for your product.
Third party partners can include:
1)Affiliate partners
2)Re-sellers
3)Distributors
4)Value-added providers
5)Other types of partners that can provide a wide reach for the
business
• BASIC MARKETING TERMS:

B2B-B2B marketing refers to the techniques and best practices used by companies that sell directly to other
businesses.

B2C-B2C refers to the process of selling products and services directly between a business and consumers who
are the end-users of its products or services.

Super stockist- Stockist is the person who keeps the stock on behalf of the company. Gets fix margin for
keeping it. Its like a ware house for company. Its job is to bill the product as per the money received from the
distributer, supply it to the distributor using a transport.

Distributor- He is the one who on behalf of the company distribute the product in the market to retail outlet in
the designate area for him. He hires sales man who goes to market ,take orders and supply is done on next day
on specific route.

Retailer- He is the shopkeeper from where consumer purchase product according to their need.
Landing Price-A landing price is the total charge associated with getting a shipment to its destination.

Margin- In business and commerce generally, margin refers to the difference between the seller's cost for acquiring products
and their selling price.

ROI-Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment.

Profit-A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or
producing something.

Sales strategy-A sales strategy is plan that outlines how a business is going to sell its products or services. It’s a
planned approach to identifying and qualifying prospects, sales presentation, policy formation, and order
generation. 
It answers the following three questions:
What are we going to sell?
Who will we sell to?
What methods are we going to use to sell our offering?
Marketing Strategy-A marketing strategy refers to a business's overall game plan for reaching prospective
consumers and turning them into customers of their products or services

Promotional strategy-A promotion strategy is an actionable plan to influence people about your business, generate
more leads, and boost customer engagement.

 
Sales speech- A speech that is given in order to persuade someone to buy something.

Cross selling-Cross selling is the process of selling a different product or service to a customer to increase the
value of a sale.

Up Selling-Upselling is a sales technique where a seller invites the customer to purchase more expensive items,
upgrades, or other add-ons to generate more revenue
Advantages and dis-advantages
Advantages
 Health conscious people will think harder
to purchase this product in pandemic
situation.
 Approaching youth so they will get the
clear picture of ‘Vanam Health Pack’ in
mind and it will improve sell.
Dis-advantages
 People may compare ‘Vanam Health
Pack’ with other competitor’s organic
product.
 Focusing on particular age range may not
always lead to successful selling.
STRATEGIES FOR SELLING
 Approaching people who are health obsessed.
 Telling benefits of organic products of Universal Tribes.
 Giving them advantages of ‘Vanam Health Pack’ in COVID pandemic.
 Approaching people within age range of 25 to 40.
 Telling about 25% discount offer for short period of time.
Support Required from mentor and company

 They should always encourage us for our work.

 They should give us in depth knowledge about the company and the products they
provide.
 They should give us some Tricks and basic strategies for marketing.
 They should also teach their interns about Time management.
THANK YOU