INCREASE IN THE

USAGE OF OTT
STREAMING SERVICES
Shaurya Parnami & Tushar Jain
3055 | 3061
19020621326 | 19020621373
INTRODUCTION

The onset of the COVID-19 pandemic has led to an

increase in the usage of the internet, not only for work
from home but also for entertainment purposes.

The country witnessed a 60% growth in paid OTT

streaming services during the pandemic, with more than
half of these new users likely to continue using the service.
Some of the most popular streaming sites in the country,
such as Netflix India, Disney+ Hotstar etc. all saw an
increase in subscribers, largely owing to the Indian targeted
content.
OBJECTIVES

Our research objective are:

1. To ascertain whether the usage of OTT Platforms has increased during the
COVID-19 Pandemic?

2. By how many hours on a daily basis has this usage increased (if at all)?

3. What are driving factors behind this increase (or lack thereof)?

3
RESEARCH METHODOLOGY

Our study surveys a sample of 200 respondents in order to find out the
increase in their usage of OTT streaming services. The sample
population was provided with a questionnaire asking them about their
usage habits in regards to OTT Streaming Services.
The questionnaire was distributed with the help of Google Forms as it
provides an easy way to collect data and also helps analyse it. The data
analysis was carried out with the help of pie charts which categorize the
responses into different strata.
DATA ANALYSIS
AND
INTERPRETATION

ARE YOU CURRENTLY SUBSCRIBED TO ANY

OTT PLATFORM?

Yes
No
HOW MANY OTT PLATFORMS ARE YOU A
SUBSCRIBER OF?

1
2
3
4 or More
N/A

6
 WHAT WOULD YOU SAY IS/ARE THE FACTOR(S) IN
YOU SUBSCRIBING TO SUCH PLATFORMS?

Content a

Low Cost a

Ease of Availability a

Social Trends a

a
N/ a
A
Enjoyment a
WE R E Y O U A S U B S C R I B E R TO A N Y O F TH ES E
P L ATF O R M S B E F O R E TH E C O V I D - 1 9 LO C K D O W N ?

Yes
No
N/A
ON AN AVERAGE, HOW MANY HOURS DO YOU USE OTT
PLATFORMS ON A DAILY BASIS?

9
DO YOU FEEL YOUR USAGE OF SUCH
PLATFORMS HAS INCREASED SINCE COVID-19?

Yes

No
IF YOU CHOSE “YES” IN THE PREVIOUS QUESTION, HOW
M A N Y H O U R S H A S H O U R S H A S Y O U R D A I LY U S A G E
INCREASED SINCE COVID-19?

<1 Hour
1-3 Hours
3-5 Hours
5< Hours
 WHY DO YOU FEEL YOUR USAGE HAS INCREASED?

Excess Time

Boredom

Social Trends

COVI
D
Stress

Moving from DTH

Lethargic

New Content during this time

12
MAJOR FINDINGS AND
CONCLUSION

The study reveals that 82% of the sample population feels that their usage
of these OTT Platforms has increased by between 1 to 3 hours every day.
The majority of the subscribers to these platforms have increased their
usage of OTT Streaming Platforms during the pandemic citing various
reasons but majorly ‘boredom’ and ‘excess time.’ This means that there is
a high demand for such streaming services. This is extremely relevant to
the organizations looking to enter the Indian Market for Streaming
Services such as HBO Max and Hulu, because this study proves that there
is not only a high demand but also a high usage rate of such Platforms.
THANK YOU