SUBMITTED BY-

SUMIT ARORA
VARUN PANDHI
HARSH LODHI
AAYUSH AGARWAL
ACHAL TRIPATHI
ANKUR CHAUDHARY
 THEME RESTAURANT
Theme restaurants are restaurants in which the
concept of the restaurant takes priority over
everything else, influencing the architecture, food,
music, and overall 'feel' of the restaurant. The food
usually takes a backseat to the presentation of the
theme, and these restaurants attract customers
solely on the premise of the theme itself.
 ABOUT CHOKHI DHANI

 Built in the year 1989, Chokhi dhani is a place where

every day is a celebration. Started by Mr. Gul and
Subhash Vaswani, Chokhi dhani, with the gradual
passage of time has evolved as a traditional Rajasthani
village and extended to hotel resorts, village fairs and
water & amusement parks. Stretching over more than
18 acres of land, Chokhi dhani represents the colorful
essence of Rajasthani culture. Be it the traditional
welcome with tikka and aarti or rajasthani hospitality
and food or its ethnic decoration, Choki dhani presents
the true picture of this royal land.
 SPECIALITIES
 Beside all the contemporary facilities like Business
meeting hall, Banquet Hall, Recreational facilities,
Health Club, Swimming Pool, Spa, Steam and Sauna
baths, Jacuzzi, a Gym and Massage facility, Beauty
Parlor, Discotheque, Bar, Multicuisine Restaurant etc,
Chokhi dhani has some more charms like Rajasthani
Kalbeliya Dance or Ghoomer or other folk dance and
music to captivate the attention of each and every
onlooker
 BRAND OBJECTIVE
 CATEGORY NEED -Chokhi Dhani is not just a restaurant. It is an experience
connecting every Indian to their basic roots and acquainting them to the rustic flavors of
India.
 BRAND AWARENESS - Because Chokhi Dhani doesnot indulge in aggressive marketing
and mainly through word of mouth and tourist catalogues, it is popular only amongst the tourists.
 BRAND ATTITUDE - The restaurant culture is very much prevalent in urban
India. However, the concept of chokhi dhani is not very similar to that of a restaurant
alone
 BRAND PURCHASE INTENTION - Chokhi Dhani is a mix between a
heritage village and a theme restaurant. Though the concept of the same is not new,
there is a need to introduce it to the Indian population
 BRAND PERSONALITY
(1) Ethnic (2)Royal
(3) Hospitable (4) Exquisite
Chokhi Dhani is a cross between a heritage village and theme restaurant. Chokhi Dhani is a
royal experience. It’s a marked territory owned by the customers where each customer is the
king and is attended to personally. It is a grand festival that is celebrated each day of the year
because you, the customer, rule not only our land but also our hearts. And as a token of
gratitude our staff -the peasants welcome you to best of everything that we have to offer. Our
mascot are puppets- Kisaan and Yashoda (the peasant and his nurturing wife).
Kisaan is a genuine and down to earth common peasant who’ll entertain you- the royalty, with
utmost politeness and gratitude while his wife Yashoda will pamper you the way you wish
your mother did.
BRAND IDENTITY
 MARKETING COMMUNICATION
 ADVERTISEMENTS
 SALES PROMOTION
 PUBLIC RELATIONS
 PUBLICITY
 EVENTS AND EXPERIENCES
 INTERACTIVE MARKETING
 STRATEGY AND IMPLEMENTATION OF THE

MARKETING COMMUNICATION

 DESIGNING THE COMMUNICATION

 SELECT THE COMMUNICATION

CHANNEL

 INTERACTIVE& WOM MARKETING

EVALUATING THE RESULT ACHIEVED BY MARKETING
MIX COMMUNICATION

 The impact of sales promotion which can be

monitored through the increase in the sale and final
revenue.
 Analysis of how effective the advertisements were
in catching the target market attention and draw
interest. This can be ascertained with the help of
regular recall and recognition tests.
 Keep a check on creation of unexpected touch
points as one of the method of IMC here is through
word of mouth publicity.