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Case Study 2 The Price Is Right
Case Study 2 The Price Is Right
IS RIGHT
● Meeting Rooms
● Conference
Rooms
● Private Rooms
● Ballroom
● How to book
● Availability
SERVICE ● Deposit and payment
PROCEDURE ●
●
Entertainment
Cancellation terms
S ● Appointment
procedures
MANJONG COMMUNITY RUBY CARE SDN
ANNIVERSARY BHD, ONE-DAY
DINNER SEMINAR
The price is calculated The price is based on
based on a customized hotel standard
package prepared by packages which
the event team in include all the charges
accordance with client’s or expenses involved
needs on seminar date
SWOT
ANALYSI
S
OFFER VARIOUS SERVICES STRONG
EM PLOYEE ATTITUDE
S
Sri Suria Hotel also offered on-site Employee follow the procedures and
event facilities. guidlines established in order to
perform the services with potential
2500 sq. ft of function guests.
M ay gain
competitive
advantage.
Offer good
impression
towards the hotel.
LACK OF M ANAGERIAL TALENT
margin
In this case, the company does not apply
scenario could result from:
2.
cost
reductions to the provided services. TIED TO FEATURES
• Usually used when a company is
simply trying to refresh an existing • Allocates the cost reduction goal
product or services with a new among various product or service
version but wants to retain the same features, which focuses attention
underlying product or service away from any product designs that
structure. may have been inherited from the
preceding model.
• Tends to achieve more radical
cost
reductions.
Issue 2: Weak Pricing
Strategy
What is pricing strategy?
Method of pricing a business uses to determine
how much to sell their goods and services for Pricing Method
Customer
Enhance customer satisfaction and loyalty
BENEFITS
REFERENCES
● Hinterhuber, A., & Liozu, S. (2012). Is It Time to Rethink Your Pricing Strategy? Retrieved
from https://sloanreview.mit.edu/article/is-it-time-to-rethink-your-pricing-strategy/
● Heneghan. C. (2015). What the cost of a poor pricing strategy means. Retrieved from
https://www.fooddive.com/news/what-the-cost-of-a-poor-pricing-strategy-means/407245/
● Campbell, P. (2012) Pricing Strategy Guide: The Best Pricing Strategies With Examples. Retrieved from
https://www.google.com.my/amp/s/www.priceintelligently.com/blog/bid/163986/a-complete-guide-to-
pricing-strategy%3fhs_amp=true
● Guo, V. (2019) Cost Plus Pricing: The Pros And Cons Of A Cost Plus Pricing Strategy. Retrieved from
https://www.priceintelligently.com/blog/bid/161014/Cost-Plus-Pricing-101-The-Necessities-and-Your-
Pricing-Strategy
Thank
You
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