PRODUCT ROADMAP 1

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Completed In progress Planned

Jan Feb Mar Apr May Jun

New admin console 3rd party integrations

Security 2.0 On premise backup Code review

Web Team
Shopping cart
Self-service portal API
improvements

Mobile mock up UX Improvements Cloud support UX Improvements

Interaction Automatic renewal

Android application Ticketing System
dialogue box service
Mobile Mockup Application
Q3 Initiative
upgrade

Market analysis Customer outreach SEO plan

Legal generation Pricing review Content review

Marketing Team Performance

Analytics
management
 2

1.1 1.2 1.3 2.1 2.2

Front-end prototype Environment setup Store review Environment setup Unit testing
Development

Repository deployment Back-end engine Demo staging Integrated prototype Back-end analytics

Feature A scope Feature B scope Analytics engine Engineering review

MVP Requirements Roadmap brief Pilot Launch Backlog sweep

Product

Feature requirements Feedback Customer Testing Feature release A-B

Wireframe UX Design Templates Feature-level design UX Audit High level design

UX

Metrics QA Variance testing UAT PM Testing

QA
 3

November 2020 December 2020 January 2021 February 2021 March 2021

Google Chrome Browser File type support Description formatting

support
Current

Filters Auto Save

Executive view

Advanced interactions Account management

Near-Term

Custom colors

Allow group edits

Comments require Issue Map Content sharing Developer dashboard

approval
Future

SQL Support CMR Integration Interactive messages

 GOAL ORIENTED PRODUCT ROADMAP 4

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Date January 1st April 1st July 1st October 1st

Name Release 1.0 Release 1.1 Release 1.2 Release 2.0

App Idea validation in Expanding the user Entering new market

Retention of current
Goal a small market base for the current segments by adding
users of the App
segment version of the app Formula 1

Rider News Live races Add F1 live race

In-app advertisements
Feature Actual Standings Live standings Live F1 standings
Feedback button
Some other feature Favorite rider view Advertisements update

50 new users 100 new users 100 new users 200 new users
Metric DAV >= 20 DAV >= 50 DAV >= 100 DAV >= 200
DAM >= 2 mins DAM >= 2 mins DAM >= 10 mins DAM >= 20 mins
 PRODUCT ROADMAP 5

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Step 01 Step 02 Step 03 Step 04 Step 05

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go.

Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond
traditional marketing by traditional marketing by traditional marketing by traditional marketing by traditional marketing by
promoting environmental. promoting environmental. promoting environmental. promoting environmental. promoting environmental.

Core values in the hope Core values in the hope Core values in the hope Core values in the hope Core values in the hope
that consumers will that consumers will that consumers will that consumers will that consumers will
associate these values. associate these values. associate these values. associate these values. associate these values.

May Jun Jul Aug Sep

 PRODUCT ROADMAP 6

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Milestone Milestone Milestone Milestone

Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go.

SUM 20 WIN 20 SUM 21 WIN 21

SPR 20 AUT 20 SPR 21 AUT 21 SPR 22

Milestone Milestone Milestone Milestone Milestone
Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go.
 PRODUCT ROADMAP 7

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Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go
above and beyond above and beyond above and beyond above and beyond above and beyond above and beyond
traditional. traditional. traditional. traditional. traditional. traditional.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go
above and beyond above and beyond above and beyond above and beyond above and beyond above and beyond
traditional. traditional. traditional. traditional. traditional. traditional.
 PRODUCT ROADMAP 8

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Q1, Q2, Q3, Q4, Q1, Q2,

2020 2020 2020 2020 2021 2021

Milestone Milestone Milestone Milestone Milestone Milestone

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go.

Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond
traditional marketing traditional marketing traditional marketing traditional marketing traditional marketing traditional marketing
by promoting by promoting by promoting by promoting by promoting by promoting
environmental. environmental. environmental. environmental. environmental. environmental.

Core values in the Core values in the Core values in the Core values in the Core values in the Core values in the
hope that consumers hope that consumers hope that consumers hope that consumers hope that consumers hope that consumers
will associate these will associate these will associate these will associate these will associate these will associate these
values. values. values. values. values. values.
 AGILE PRODUCT ROADMAP 9

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Q1 Q2 Q3 Q4 Q1
Company
Name
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

Product 1
Stream 1
Product 2

Product 3
Stream 2
Product 4

Product 5
Stream 3
Product 6

Product 7
Stream 4
Product 8
 PRODUCT ROADMAP 10

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Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

Press Delivery
Media Campaign Celebrity Partnerships Ongoing Marketing
Launch
Marketing

Green marketing is a
practice whereby.

Budget

Green marketing is a
Mobile Web v1 Mobile Web v2 Ongoing Marketing
Development

practice whereby.
Press
Media Campaign Celebrity Partnerships Ongoing Marketing
Launch

Press Media Resource

Celebrity Partnerships Ongoing Marketing
Launch Campaign
Green marketing is a
practice whereby.
Press Launch Celebrity Partnerships Ongoing Marketing
KPI

Marcom

Green marketing is a
practice whereby.
 PRODUCT ROADMAP 11

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2020 Q2 Q3
Jan Feb Mar Apr May Jun Jul

Web Team
New Admin Console 3rd party integrations

Security 2.0 On premise backup Code review

Self service portal API Shopping cart improvements

Mobile Team
Mobile mockup UX Improvements Cloud Support UX Improvements

Media Campaign Interactive dialogue Automatic renewal Ticketing system

Application upgrade Q4 Initiative

Marketing Team

Market analysis Customer Outreach SEO Plan

Productive email
Lead Gen Pricing review Content review
campaign

Analytics Performance management

 PRODUCT ROADMAP 12

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2020 2021 2022 2023

Milestone Milestone Milestone Milestone

Green marketing is a Green marketing is a Green marketing is a Green marketing is a

practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go.

Above and beyond Above and beyond Above and beyond Above and beyond
traditional marketing by traditional marketing by traditional marketing by traditional marketing by
promoting environmental. promoting environmental. promoting environmental. promoting environmental.
 PRODUCT ROADMAP 13

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Milestone
Green marketing is a
practice whereby Milestone Milestone
companies seek to go. Green marketing is a Green marketing is a
Above and beyond Milestone practice whereby
practice whereby
traditional marketing by companies seek to go. Green marketing is a companies seek to go.
promoting environmental. Above and beyond practice whereby Above and beyond
traditional marketing by companies seek to go. traditional marketing by
promoting environmental. Above and beyond promoting environmental.
traditional marketing by
2020 promoting environmental.

2021 2023

2022
 PRODUCT ROADMAP 14

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Milestone
2023 Green marketing is a
practice whereby
Milestone
companies seek to go
Green marketing is a 2022 above and beyond.
practice whereby
companies seek to go
above and beyond.

Milestone
2021 Green marketing is a
practice whereby
Milestone companies seek to go
Green marketing is a above and beyond.
practice whereby
2020
companies seek to go
above and beyond.
 PRODUCT ROADMAP 15

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Milestone 01

Green marketing is a
practice whereby Milestone 02
companies seek to go.
Above and beyond Green marketing is a
traditional marketing by practice whereby
promoting environmental. companies seek to go.
Above and beyond
traditional marketing by
promoting environmental.
Milestone 03
Green marketing is a
practice whereby Milestone 04
companies seek to go.
Above and beyond Green marketing is a
traditional marketing by practice whereby Milestone 05
promoting environmental. companies seek to go.
Above and beyond Green marketing is a
traditional marketing by practice whereby
promoting environmental. companies seek to go.
Above and beyond
traditional marketing by
promoting environmental.
 PRODUCT DEVELOPMENT ROADMAP 16

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Product DEV UX & UI Marketing

Roadmap brief Pilot Launch Features Release

Backlog

Pilot B Scope Demo Release Roadmap brief

Feedback

Launch Audit B Scope Launch

Schedule

UX Audit B Scope Feedback Audit

Metrics

Story Review Roadmap brief B Scope Launch

Progress
In

Demo Release B Scope Launch Feedback

Feedback Roadmap brief

UAT Audit
Audit
QA /

Feedback

B Scope
 PRODUCT STRATEGIC ROADMAP 17

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Milestone 05
Green marketing is a practice whereby companies seek
to go above beyond.

Milestone 04
Green marketing is a practice whereby companies seek
to go above beyond.

Milestone 03
Green marketing is a practice whereby companies seek
to go above beyond.

Milestone 02
Green marketing is a practice whereby companies seek
to go above beyond.

Milestone 01
Green marketing is a practice whereby companies seek
to go above beyond.
 PRODUCT DEVELOPMENT ROADMAP 18

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Q1 2020 Q2 2020 Q3 2020 Q4 2020

Releases
Deliverables

Milestones
Key Dates

Product Integrations
Green marketing is a Green marketing is a

Green marketing is a Green marketing is a Green marketing is a

Web App Green marketing is a Green marketing is a

Dev Infrastructure Green marketing is a Green marketing is a

QA Green marketing is a Green marketing is a Green marketing is a

Web App Green marketing is a Green marketing is a

UX & UI Green marketing is a Green marketing is a Green marketing is a

Design
Green marketing is a Green marketing is a Green marketing is a

Meeting Green marketing is a

Strategy
Green marketing is a Green marketing is a
 PRODUCT ROADMAP 19

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Milestone Milestone Milestone Milestone Milestone

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go
above beyond above beyond above beyond above beyond above beyond
traditional marketing traditional marketing traditional marketing traditional marketing traditional marketing
values to make values to make values to make values to make values to make
consumers. consumers. consumers. consumers. consumers.

2020 2021 2022 2023 2024

 PRODUCT ROADMAP 20

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2020 2021 2022 2023 2024

Milestone Milestone Milestone Milestone Milestone

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to companies seek to companies seek to companies seek to companies seek to
go above beyond go above beyond go above beyond go above beyond go above beyond
traditional marketing traditional marketing traditional marketing traditional marketing traditional marketing
values to make values to make values to make values to make values to make
consumers. consumers. consumers. consumers. consumers.
 PRODUCT ROADMAP 21

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Milestone 01 Milestone 02
Green marketing is a Green marketing is a
practice whereby practice whereby
companies seek to go. companies seek to go.
Above and beyond Above and beyond
traditional marketing by
2020 2021 traditional marketing by
promoting. promoting.

Milestone 04 Milestone 03
Green marketing is a Green marketing is a
practice whereby practice whereby
companies seek to go. companies seek to go.
Above and beyond Above and beyond
traditional marketing by
2023 2022 traditional marketing by
promoting. promoting.
 PRODUCT ROADMAP
WRITE YOUR SUBTITLE HERE
2020
Milestone 01
Green marketing is a practice whereby
companies seek to go. Above and beyond
traditional marketing by promoting.
2023
Milestone 04
Green marketing is a practice whereby
companies seek to go. Above and beyond
traditional marketing by promoting.
22
2021
Milestone 02
Green marketing is a practice whereby
companies seek to go. Above and beyond
traditional marketing by promoting.
2022
Milestone 03
Green marketing is a practice whereby
companies seek to go. Above and beyond
traditional marketing by promoting.
 PRODUCT ROADMAP 23

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2020 Milestone 01 2023 Milestone 04

Green marketing is a Green marketing is a
practice whereby practice whereby
companies seek to go. companies seek to go.

2021 Milestone 02 2024 Milestone 05

Green marketing is a Green marketing is a
practice whereby practice whereby
companies seek to go. companies seek to go.

2022 Milestone 03 2025 Milestone 06

Green marketing is a Green marketing is a
practice whereby practice whereby
companies seek to go. companies seek to go.
 PRODUCT ROADMAP 24

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Q1, 2020 Q2, 2020 Q3, 2020 Q4, 2020 Q1, 2021

Milestone 01 Milestone 02 Milestone 03 Milestone 04 Milestone 05

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go.
Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond
traditional. traditional. traditional. traditional. traditional.
 PRODUCT ROADMAP 25

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Q1, 2020 Q2, 2020 Q3, 2020 Q4, 2020 Q1, 2021

Milestone 01 Milestone 02 Milestone 03 Milestone 04 Milestone 05

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby companies practice whereby companies practice whereby companies practice whereby companies practice whereby companies
seek to go. seek to go. seek to go. seek to go. seek to go.

Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond
traditional marketing by traditional marketing by traditional marketing by traditional marketing by traditional marketing by
promoting environmental. promoting environmental. promoting environmental. promoting environmental. promoting environmental.

Core values in the hope that Core values in the hope that Core values in the hope that Core values in the hope that Core values in the hope that
consumers will associate consumers will associate consumers will associate consumers will associate consumers will associate
these values. these values. these values. these values. these values.
 PRODUCT ROADMAP 26

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Milestone 01 Milestone 02 Milestone 03

Green marketing is a practice Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go. whereby companies seek to go.

Milestone 04 Milestone 05 Milestone 06

Green marketing is a practice Green marketing is a practice Green marketing is a practice
whereby companies seek to go. whereby companies seek to go. whereby companies seek to go.
 PRODUCT ROADMAP 27

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Q3, 2020
Q1, 2020 Q2, 2020 Q4, 2020 Q1, 2021

Milestone 01 Milestone 02 Milestone 03 Milestone 04 Milestone 05

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go.

Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond
traditional marketing by traditional marketing by traditional marketing by traditional marketing by traditional marketing by
promoting promoting promoting promoting promoting
environmental. environmental. environmental. environmental. environmental.
 PRODUCT ROADMAP 28

WRITE YOUR SUBTITLE HERE

Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go. companies seek to go. companies seek to go. companies seek to go. companies seek to go.

Q1, 2020 Q2, 2020 Q3, 2020 Q4, 2020 Q1, 2021

Above and beyond Above and beyond Above and beyond Above and beyond Above and beyond
traditional marketing by traditional marketing by traditional marketing by traditional marketing by traditional marketing by
promoting promoting promoting promoting promoting
environmental. environmental. environmental. environmental. environmental.
 PRODUCT ROADMAP 29

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Milestone 05
Green marketing is a practice whereby companies seek to go
above and beyond traditional marketing.

Milestone 04
Green marketing is a practice whereby companies seek to go
above and beyond traditional marketing.

Milestone 03
Green marketing is a practice whereby companies seek to go
above and beyond traditional marketing.

Milestone 02
Green marketing is a practice whereby companies seek to go
above and beyond traditional marketing.

Milestone 01
Green marketing is a practice whereby companies seek to go
above and beyond traditional marketing.
 PRODUCT ROADMAP 30

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2020 2021 2022 2023 2024

Green marketing is a practice Green marketing is a practice

whereby companies seek to go whereby companies seek to go
above and beyond traditional. above and beyond traditional.

Green marketing is a practice Green marketing is a practice

whereby companies seek to go whereby companies seek to go
above and beyond traditional. above and beyond traditional.

Green marketing is a practice whereby companies seek to go above and beyond

traditional marketing by promoting environmental core values in the hope that
consumers will associate these values with their company or brand.