BY:

SYBMS [B]
GROUP -1
PR CAMPAIGN
NAME OF THE STUDENT ROLL NO.
Pratiksha Mistry 7501
Priyanka Naik 7508
Aniket Patil 7516
Megha Patil 7524
Ratnaprabha Phondke 7533
Avni Sampat 7542
Pooja Singh 7555
Vinay Yadav 7564
DEFINITION
  Frank Jefkins
PR is “The deliberate, planned and sustained
effort to establish and maintain mutual
understanding between an organisation and it’s
public.”

Philip Lesly
PR is “Helping organisation or group and it’s
publics adapt mutually to each other.”
Steps To Develop PR Campaign
 Define the objectives

 Define goals

 Determine target audience

 Develop a schedule for campaign

 Develop your plan of attack

About The Campaign
 Name of the campaign:
Health Awareness Programme

 Conducted by:
Students of Mulund College of Commerce
 Strategic Alliance With:
Airtel
Nirmal Life Style
Thane Janta Sahakari Bank
Rotary Club
Objectives Of Our PR Campaign
 Help in fund raising
 Change the behaviour and
attitude of the public
 Prepare and supply public with
information
 Sponsor dealers and distributor relation scheme
 Ascertain public opinion and conduct public
research
•To maintain & protect college reputation
•To create goodwill
•To educate audiences
•Target Audience-
Teenagers
Young Adults
Middle-Aged Persons
PR TOOLS
Advertisements
Press releases
Pamphlets
Journals
Posters and banners
Social Networks- Facebook, Orkut and
Twitter
Organisation of event-
Chief Guests
Speech by guests
Providing special
coupons
Health Checkup
Counselling
Television
advertisement
Costs Rs. 8000

Radio adverstement
Costs 5000

News paper
vendor:Rs.500
Posters for blood donation drive
A4 size 1500 flyers costs Rs.500
 Flyers for no smoking awareness
A4 size 1500 posters costs Rs.500

Flyers for heart care

awareness
A4 size 1500 posters costs
Rs.500
Distribution cost Rs.400
each set
Hanging banners 2 x3 ft Rs 20
each x 120 total Rs.2400
Sticker posters each Rs 50 x 150=
Total Rs.7500
T-shirts for volunteers
each cost Rs 40x 50
total Rs.2000
Id Cards, diagonal cards &
certificates Cost Rs. 1850

Food and beverages costs

Rs.7690/-
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Stationery of Rs 200

Arrangement of chairs an
tables cost Rs. 3600

Syringes, blood packets and

other medical appliances
cost Rs.7300
Ambulance cost rs.4000
 List of expenses during a campaign.
Television advertisement 8000
Radio advertisement 5000

Posters for blood donation 500

Posters for no smoking 500
Posters for heart care 500
Distribution of pamphlets 400 for each distribution 1200
News paper vendor 500
Hanging Banners for blood donation 2400
Hanging Banner labor cost 1000
Wall posters 7500
Wall posters labor cost 1000
T-shirt for volunteers 2000
Identity card 250
Breakfast 1250
Ambulance van 4000
Lunch 2750
Bisleri water cans 570
Biscuits 1200
Energy drink 1920
Diagonal cards for donors 800
Certificate for donors 800
Patient beds 1000
Electricity charges 1000
Syringes 2000
Blood packet 2500
Respiratory tubes 2000
Chair rent 1600
Oxygen mask 800
Stationery 200
Posters for vehicles 2500

TOTAL Rs.58,240/-
 PR CAMPAIGN
HEART-BLOOD-
LUNGS HEALTH
AWARENESS
PROGRAMME
HEART
 Types Of Heart Diseases
Coronary heart disease(inadequate circulation to cardiac muscle and
surrounding tissue.)
Cardiomyopathy(detoriation of the actual heart muscle)
Cardiovascular disease( it affects the heart or blood
vessels (arteries and veins).
Ischemic heart disease(caused due to reduced blood supply to the
heart)
Heart failure(inability of the heart to supply sufficient blood flow to
the body
Hypertensive heart disease(caused by high blood pressure)
Valvular heart disease(affects one or more valves of the heart)
Causes Of Heart Diseases
 High Blood Cholesterol
 High Blood Pressure (Hypertension)
 Diabetes
 Obesity and Overweight
 Smoking
 Physical Inactivity
 Gender
 Heredity
 Age
 Stress
 Birth control pills
 Alcohol
Preventive Measures
Don't smoke or use tobacco
Exercise for 30 minutes on most days of the
week
Eat a heart-healthy diet
Maintain a healthy weight
Get regular health screenings
Control your blood pressure
Why to
Donate
Blood?
 WHEN AND HOW MYTHS
MANY TIMES ONE REGARDING
PERSON CAN BLOOD
DONATE BLOOD? DONATION.
Blood donation can done
People under any sort of
from 18 years onwards.
Any person up to 60 years medication cannot Donate
blood.
can donate blood.
People having Heart
Once in 3 months.
diseases can’t donate
blood.
Anyone under the
influence of Alcohol
should not donate blood.
Which Blood Banks are we
collaborating with?
POOJA BLOOD BANK
FORTIS HOSPITAL
HIRA-MONGI HOSPITAL
ESIS HOSPITAL
Dates for Blood Donation
Campaign

26th January 2011

Health Effects Of Air Pollution
 Short term health effects:
(Irratation,infection,headach, algeric reaction,
asthama, emphysema)

 Long term health effects:

(chronic respiratory disease,lung cancer,heart
disease,damage to brain,effect on liver or kidneys)
How to help to prevent air
pollution
Carpool
Plant trees
Car tune properly
Save energy
Use of recycled products
Reuse of things
Avoid use of fire crackers
Plan your systematically.
1. Anti-Smoking

2.Anti-Pollution
ANTI-SMOKING
CAMPAIGN
On a yearly basis over half a
million people will die directly
because of smoking.

There is enough nicotine in

four or five cigarettes to kill an
average adult if ingested
wholly.
There are 5 main reasons why people start
smoking:
1. Rebellion
2. Peer Pressure
3. One or Both Parents
Smoke
or A Role Model Smokes
4. Stress Buster,
emotional crutch
5. There is a Perceived
Status Symbol
 Quit Smoking
Step 1: Think About Quitting
Step 2: Effects of Smoking
Step 3: Preparing To Quit
Smoking
Step 4: Stop Smoking Tips
Step 5: Stop Smoking Aids
Step 6: Stay a Quitter
THANK YOU