Communication Plan Presentation

by RedRoot Artists Cooperative

BACKGROUND

WHAT IS ?
IT-based One-Stop Shop Laboratory
Accessible integrated DOST testing
laboratories across the country
Handles receiving, referral, transport,
analysis and delivery of results
 SITUATION

The website is available Some functions are not Lack of interaction for There are so many services
but with only a few instinctive. users. No new & offered but are not fully
users. engaging content. utilized by the public.
OBJECTIVES
Customer Awareness
Add users & expand database
Promote DOST OneLab Services to the public

VISION
Become a Globally recognized Network of
Laboratories distinguished for quality,
service, and convenience
INTENDED USERS:
Laboratory Partners
General Public esp. MSMEs,
Manufacturing firms,
Exporters/Importers, Product
Consumers

INSIGHT:
“I want a quick access to
testing centers”
“I want a reliable laboratory
to test my samples”
 ONELAB TAGLINE:
“One Laboratory. Worldwide.”
CAMPAIGN TAGLINE:
“OneLab is every Juan’s Lab”
CAMPAIGN MESSAGE:
“OneLab is all we need.”
3 PHASES AWARENESS
How do we reach our target beneficiaries?
Branding EXPERIENCE
1. Awareness Guidelines
2. Experience Main AVP Collapsible Booth SUSTAIN
Jingle/Radio Ad How to AVP
3. Sustain Mascot* 360 VR Tour Social Media
Posters/Billboards IEC Materials: Campaign*
Brochure,
Letterhead, Calling
Card, Folder

*Not included in scope of work

Branding
Guidelines
Standardize all their logos to be posted and
apply branding guidelines to existing logos and materials.

This should be applied on the first week of the

campaign for an easier and smoother transition.
AWARENESS Key Message:
“ONE CLICK to
OneLab”
Short Version
1-2 minutes
JINGLE/
RADIO AD
Create a trend for the target
demographic with a shareable
jingle with a familiar beat
MASCOT

Projection Mapping (Lab Assistance)

s
EXPERIENCE Key Message:
“GET More-in-
OneLab”
360 Virtual Tours inside the laboratories
COLLAPSIBLE BOOTH

Mobile booth that can be displayed at the registration area of the

events. This can also be used or installed at the lobby or reception
area of the OneLab laboratories.

Design and fabrication should be finished by the last week of the second
month. This then, may be used as display in events.
Brochure 1
Brochure 2
Brochure 3
Calling Cards
Folders
Letterheads
SUSTAIN Key Message:
“ONE NATION.
OneLab.”
SOCIAL MEDIA
CAMPAIGN
Produce social media
content that can
continually promote the
use of OneLab,
maximizing the free

This can be released by

the end of the campaign.
 PROPOSED
DURATION
“One Click to “Get More-in- “One Nation.
OneLab” OneLab” OneLab”

●
1 month ●
1 month ●
1 month

Phase 1 Phase 2 Phase 3

Print Collaterals Caravan Memo Circular

Customer
Relaunching PR Campaign
Service
Online Interactive
Content Update
Placement Designs
Thank you!