DISTRIBUTION NETWORK

OF COCA COLA
Arpita Barik
Bba 3rd sem
COMPANY OVERVIEW
• Coke re-entered India in 1993
• Coke India comprises of: 1.Coca-Cola India
2.Hindustan Coca-Cola Beverages
3.Franchisee bottling operations
• Coke globally serves 500 brands in 200 countries @ 1.7 billion servings per day
• Operates a franchised distribution system 1889
• Market Cap: $167.25 Billion (Global)
• Revenues: $46.542 Billion (Global)
• Employees = 25K direct & 150K indirect (India)
PRODUCT PORTFOLIO
1. Carbonated beverages
A. Coca cola B. Limca C. Thumbs up
D. Sprite E. Fanta F. Maaza

2. Kinley
DISTRIBUTOR
• Distribution route
-Key accounts
-Future consumptions
-Immediate consumption
-General
• Coke india distributes using 2 routes
- Direct route
- Indirect route
• Direct route: direct on order & ready to stock

Manufacturing plant

Comapany owned depot

Home delivery agent

Retailers

Customers
• Indirect route

Manufacturing plant

Distributors

Retailers

Customers
THANK YOU
Pricing Strategy Examples
Arpita Barik
Bba 3rd sem
Premium Pricing
It is the strategy of charging a high price in order to prserve the status of brand, business,
product or goods
Pentration pricing

Penetration is a plan to enter a market with products thar are priced well below
the competition’s to gain market share and then increases price.
 Economy Pricing

Economy pricing is a method of pricing in which a low price is assigned to a

product with decreased production costs.
Price Skimming
In simple terms, the business charges the highest price when the offering is
launched and is new in the market, and then reduces the price over time.
 Psychological Pricing
Psychological pricing is a marketing strategy where prices are
expressed in a way that appeals more to consumers.
Product Line Pricing
Product lines pricing involves the separation of goods and services into cost categories in odder
to create various perceived quality levels in the minds of consumers.
Optional Product Pricing
Optional product pricing considers optional or accessory products along with
the main product.
Captive Product Pricing
The captive products are the products that are specifically designed to be used with the
core products, or these products are necessary for the functioning of the core product.
Product Bundle Pricing
Product bundle pricing, is a strategy that retailers use to sell lots of items at higher
margins while providing consumers a discount at the same time.
Promotional Pricing
The promotional pricing is a sales promotion technique , where in the firm reduces the
prices of a product drastically, but for a short period.
Geographical Pricing
Geographical pricing is the practice of adjusting an item’s sale price based on the
location of the buyer.
Thank you
Retail brand of shoppers stop
Arpita Barik
Bba 3rd sem
Introduction
• Founded in 1991, Shoppers Stop Limited is a chain of Retail stores in
India owned by K. Raheja Corp
• International & Domestic brands across various categories such as
apparel, accessories, cosmetics, home & kitchenware as also its own
private brands
• 177 stores in 18 cities with 3.4 million sq ft space across 8 store
formats
• Over 2.5 million customers are a part of the first Citizen Loyalty
Programme
Vision
To be global retailer in india & maintain no.1 position in department
store category

Mission
To strive and achieve nothing but the best in terms of
processes,practices and deliverables
Marketing mix
Product

• Identified the need for and created a suite of brands that reflect
Styles, International Class and Fashion
• Private Brands have been introduced and developed after a careful
analysis of Customer Requirement. 
Promotional

• Communication Strategy-Reaching out to the customers in their own

style and language.E.g.- The first Shoppers Stop store in Lucknow was
named “Tehzeeb”.
• Festive Promotion Campaign “PARIKRAMA” Customers getting
opportunity to interact with local artisans.
• Organizes major Promotional Events from time to time e.g. “Fly to
Santa Land”, “Gear up for the school” and “Salwar Kameez Dupatta
Exchange” etc.
• Organizes Local Festivals like Durga Puja in Kolkata, Onam in South
and Dhanteras in North.
Price
• Shoopers stop follows premium pricing strategy that includes selling
of high quality products at a high price .
Place
• Shoppers Stop Ltd. exudes Class, Comfort, Convenience where ever it
is located.
• Shoppers Stop Ltd. not only concentrates on the location of the stores
but also emphasizes on the ambience and service excellence.
• Shoppers Stop is Indian largest chain of Super Stores with an
aggregate acquired area of 11 lakh sq. feet.
Market segementation
Geographic Segmentation
• Division of the total market into smaller, relatively homogeneous groups.
Psychographic Segmentation
• Divides a population into groups that have similar psychological
characteristics, values, and lifestyles.
• SHOPPERS STOP targets high standard living customers
Demographic Segmentation
• SHOPPERS STOP have segmented their respective markets in terms of
Age and Sex (e.g. Clothing for Men, Women and Kids)• Segmenting by
Income and Expenditure patterns.
SWOT ANALYSIS
Thank you