VISION, MISSION,

VALUES AND
OBJECTIVES
 TEAM MEMBERS
Name Roll Specialization
No.
Nidhi Desai 24 Marketing

Ronak Desai 26 Marketing

Sukhwant S Sandhu 84 Finance

Neha Sangoi 85 Finance

Sayyed Arif 86 Finance

Ajay Sharma 92 Finance

Richa Sharma 95 HR

Hardeep J Singh 101 Operations

 Strategic
management

Strategic Strategic
Strategic choice
analysis implementation
STRATEGIC INTENT IS THE BASIS FOR:
Products and services

Profits for investors

Jobs for employees

Economic stability for communities

Social responsibility
 THE LANGUAGE OF STRATEGIC INTENT

Strategic Intent

Vision Mission

Priorities Aims Objectives

Decision Criteria Strategic Initiatives Strategies

5
VISION is the motivator. It needs to be meaningful
with a long term perspective.

MISSION is the founder’s intentions at the outset of

the organization.

VALUES manifest in what the organization does as

a group and how it operates.
VISION
A vision statement answers:

“What will success look like?”

“Who are we?”
“What are we trying to do?”
“How do we want to go about it?”
“Where are we headed?”
VISIONING:
 Must be encompassed by your beliefs.

 Breaks you out boundary thinking.

 Identifies direction and purpose.

 Promotes interest and commitment.

 Encourages and builds confidence.

 Results in efficiency and productivity.

 Promotes laser like focus.

 Alerts stakeholders to needed change.

HOW IT HELPS THE ORGANISATION???

A basis for performance.

Reflects core values.

Way to communicate.
EXAMPLES
ITC – ‘Either we become world class or we leave the

business’
Hindustan Levers Ltd – ‘Our vision is to meet the

everyday needs of people everywhere’

Britannia – ‘Every third consumer must be a britannia

consumer by 2004’
MISSION
A mission statement answers:

“Why does the organization exist?”

“What is its value addition?”
“What’s its function?”
“What business is it in?”
“How does it want to be positioned in the market?”
MISSION
A Mission Statement:

 Is a statement of purpose and function.

 Draws on your belief statements .

 Must be specific to the organization, not generic.

 Must focus on one common purpose.

COMPONENTS OF A MISSION STATEMENT

The Key Market

Contribution

Distinction
ORGANIZATIONAL VALUES
Give a common cause and common sense of purpose

It provides direction to the strategy of the organsation

It provides guidelines to the moral conduct of the

organsation in achieving its mission and objectives

EXAMPLES
Mahindra & Mahindra - Our Values
Our Core Values are influenced by our past, tempered
by our present, and will shape our future. They are an
amalgam of what we have been, what we are and what
we want to be.
Good Corporate Citizenship
Professionalism
Customer First
Quality
Dignity of the Individual
 VISION MISSION VALUES
STRENGTHEN THE OUR DEREAM IS A PERSONAL HONESTY
DEMOCRATIC VALUE WORLD FREE OF
POVERTY INTEGRITY
REDUCE POVERTY &
INJUSTICE TO BE AN EXCELLENT COMMITMENT
INSTITUTION ABLE TO
PROMOTE ATTRACT, EXCITE & WORKING TOGETHER
INTERNATIONAL CO NURTURE DIVERSE IN TEAMS- WITH
OPERATION AND COMMITTED OPENNESS AND TRUST
STAFF WITH
ADVANCE HUMAN EXCEPTIONAL SKILLS EMPOWERING OTHERS
ACHIEVEMENT AND RESPECTING
TO FIGHT POVERTY OTHERS
WITH PASSION AND
PROFESSIONALISM
 VISION MISSION VALUES
REVITALISE THE CORE IT STRIVES TO TATA'S PRINCIPAL
BUSINESS FOR A STRENGHTEN INDIA’s PURPOSE IS TO
SUSTAINAIBLE INDUSTRIAL BASE IMPROVE THE QUALITY
BUSINESS THROUGH THE OF LIFE OF THE
EFFECTIVE COMMUNITIES IT
VENTURE INTO NEW UTILISATION OF THE SERVES. THE VALUES
BUSINESSES THAT WILL STAFF AND MATERIALS. AND IDEALS THAT
OWN A SHARE OF OUR DEFINE THE WAY THE
FUTURE COMPANY SEEKS TO GROUP FUNCTIONS
SCALE THE HEIGHTS HELP IT DO THAT.
UPHOLD THE SPIRIT OF EXCELLENCE IN ALL
AND VALUES OF TATA’s THAT IT DOES , IN AN
TOWARDS MISSION ATMOSTPHERE FREE
BUILDING FROM FEAR, AND
THERBY REAFFIRMS ITS
FAITH IN DEMOCRATIC
VALUES
ORGANIZATIONAL OBJECTIVES
• Provide a benchmark for assessment.

• Help convert mission into performance targets.

• Coordinate the activities of organization.

• Define the entire purpose of your business.

OBJECTIVES VS GOALS
Concrete attainments that can be Long-term aims that you want to
achieved by following a certain number of accomplish.
steps.

Objectives – has the word “object” in it.
Objects are concrete. They are something
that you can hold in your hand. Because
of this, your objectives can be clearly
outlined with timelines, budgets, and
personnel needs.
Goals – has the word “go” in it. Your goals
should go forward in a specific direction.
However, goals are more about
everything you accomplish on your
journey, rather than getting to that distant
point. Goals will often go into
undiscovered territory and you therefore
can’t even know where the end will be

Ex: I want to memorize the periodic table Ex: I want to be a better ball player. I want
before my next quiz. I want to increase my to learn more about Chinese history. I
sales by 10% this month. I want learn to want to maximize my professional
play “Freebird” on the guitar. performance.
ORGANIZATIONAL OBJECTIVES-TYPES

Strategic objectives.

Business process objectives.

Operational objectives (KRAs).

HIERARCHY OF OBJECTIVES
 Setting
Objectives

Top down Bottom Up

Approach Approach
ISSUES WHILE SETTING OBJECTIVES
• Balance your objectives.

• Multiplicity of objectives.

• Themes for objectives.

• Use result oriented objectives.

• Quantify your objectives.

• Network objectives.
The SMART Formula
Useful method of examining objectives

• Specific

• Measurable

• Achievable

• Realistic

• Timely
CONCLUSION
THANK YOU…