BBA 1st semester

GROUP C
GROUP MEMBERS
Saifullah khan
Majid Ismail
Sundas shujaat
Habib Ahmad
Zain Ul Abideen
 COMPANY HISTORY
Mitsubishi electric was founded in 1921 when Mitsubishi
Shipbuilding Co. (now Mitsubishi Heavy Industries, Ltd.) ospun Of a
factory in Kobe, Japan that made electric motors for ocean-going
vessels into a new company called Mitsubishi Electric Corporation

Today Mitsubishi Electric is a global giant, with operations in 35

countries, more than 100,000 employees, and consolidated net
sales of more than US$32 billion

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 BRAND
• The Brand I Chose is Mitsubishi MR SLIM
• Imported from THAILAND
• One of the Most successful brand in
Pakistan
• 50% sales in Pakistan of Whole Asia

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 Mr.SLIM

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 SLOGAN
• CHANGES FOR THE BETTER
• Gives the message that we make changes
for the betterment of the people and
environment

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 LOGO

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 LOGO
• The logo of mitsubishi shows the 3
diamonds
• The history behind this logo is that
mitsubishi started as shipping firm and the
three diamonds are the ship’s propellers

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 Target market
• Mitsubishi electric in paksitan targets
Upper and upper middle class.

• We can notice in their adv that they are

targeting the group of people who don’t
really care abt price

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 COMPETITORS

The main competitors of Mitsubishi are,

1.Dawalance
2.Pel
3.Sabro
4.Samsung

Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 MARKETING MIX

• Now we are going to discuss marketing

mix of Mitsubishi Mr.Slim
• Marketing mix consists of,
A.Product
B.Price
C.Promotion
D.Place

0 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 Products
• MITSUBISHI MR. SLIM ADVANCE

• MITSUBISHI MR. SLIM EXTREME

1 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 ADVANCE
Flat Design!!

2 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 EXTREME

• MS-C10/13VC New
Design!

3 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 PRICING TECHNIQUE
• The price of MITSUBHISHI is being set on
the basis of Mark-up Pricing.
• Simple Price=Cost + Profit
• Prices are also based on the rate of Dollar
Rate as it is imported from Thailand

4 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 PRICING OBJECTIVES
• MITSUBHISHI has adopted Market Skimming Strategy in
order to Maximize Profit.
• According to Market skimming strategy,they charge a very
high price from its cutomers because there target market is
Upper and High income class and they don’t care about
the price.
• Mitsubishi 1.5 split cost about 45000 which is reletively
higher than other in markets like Orient 1.5 split cost abt
33000

5 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 PROMOTION & ADVERTISING
• TVC on GEO, as Upper class mostly
watch GEO at Prime time.
• Advertise in Leading Newspaper THE
NEWS ,JANG,MASHRIQ
• It is recommended that they need to
advertise in more TV channels and FM
radio.They should advertise in more
circulated newspapers.
• Should create sales force for promotion.

6 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 PUBLICITY
• They are not involved in any kind of
publicity, what they need to do is sponsor
different Recreation Parks and public
places as it gives the message that
MITSUBHISHI cares for the environment.

7 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 Placement of Mr Slim
• The main head office of Mitsubishi in Pakistan is in
Lahore
• The distribution of mitsubishi Mr Slim in Pakistan is with
Orient group of companies which its self is AC
manufacturing company
• Mitsubishi should have its own distribution network as
orient its self is in this business and they mostly target
their products

8 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 SUGGESTIONS
• It is suggested that Mitsubishi Electric
should have its own distribution network
• Awareness about the product.
• Use of more medias for advertising.
• MITSUBISHI should select more outlets
for its products display such as
JB,ARCO.

9 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 Any Questions?

0 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.

 • Thank You for your Time


1 Copyright (C) 2005 Mitsubishi Electric Corporation All Rights Reserved.