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Case ITC E-Chaupal
Case ITC E-Chaupal
Weak Market
Orientation
Before After
Conventional farming methods Scientific farming methods
Compromise on yield and quality Improve yield and quality of the
of the produce Produce
Broker
Chemicals
Trader
Practices
Processor
Adat
Farmer
Pakka
Govt
Dept of Agri
Univ.
Met Dep
MSP
Insurance
Practices
Adat
Weather
Money Lender
SANCHAL
AK
FARMER
CHOUP
AL ITC
S
SAGAR
SAMYOJAK
PC and
INTERNE
T
Kaccha
Broker
Chemicals
Trader
Practices
Adat
Processor
Farmer Choupal
Govt
Dept of Agri
Univ.
Met Dep
MSP Sanchalak
Insurance
Practices
Weather
Money Lender
Power Connectivity
Training
• Using the “e”-choupal infrastructure of reach & scale & keeping the Sanchalak
as the pivot …..
– The launch of initiatives that can :
Improve Farmer Livelihoods
Long Term Community Impact programmes
– Pilot in 4 districts of MP & UP
Livestock Management programmes
Water Management
Self Help Groups focusing on women
– Synergising the skills of
ITC ‘s management skills,
“e-choupal “reach
The knowledge & experience of NGO’s
• Rural India’s largest & most effective Interactive Transaction & Fulfillment
Channel
– Covering 200,000 villages across 14 States through 50,000 choupals
– 1/3rd of all Indian Villages
– Building capability to deliver superior shareholder value sustainably
• Also contributing to
– Enhancing global competitiveness of Indian Agriculture
– And, Raising the standard of living in Indian villages
ITC Limited
e-Choupal
© 1999-2003 ITC ltd #31