RESEARCH METHODOLOGY

FY.MMS -A
CUSTOMER PERCEPTION ABOUT
ONLINE SHOPPING
Group Members
Lazari Chavan
Sachin Bagal
Nivedita Mhatre
Dilaila D’souza
Ashish Kapre
Maya Galiya
Diana Michael
Pravin Gosavi
ONLINE SHOPPING
SEGMENTATION OF INTERNET USERS
  
POPULAR ONLINE SHOPPING PORTALS
EXECUITIVE SUMMARY

•Introduction regarding the sharp

increase of internet usage

•Research objectives

•The reasons for using or avoiding online

shopping

•The types of preferred products were

studied

•Limitations of the study

RESEARCH
METHODOLOGY
 1. SAMPLING DESIGN

• Target population

• Sampling frame

• Sampling method

• Sampling unit
 2. RESEARCH DESIGN
• Descriptive research design
- Survey method

3. DATA COLLECTION
• 150 respondents using cluster sampling.
• Questionnaire 
DATA ANALYSIS
Do you like shopping?

Percentage

9%
Q.1 DO YOU
LIKE SHOPPING?
YES
NO
91%
 How frequently do people shop?

Percentage
17% 12%

Daily
Weekly
Fortnightly
22% 33% Monthly
Quaterly

15%
 Do you shop online?

Percentage

45% Q.3 DO YOU SHOP

ONLINE?
YES
55%
NO
Where do you prefer to shop (mark your order of
preference) 1, 2,3,4,5 where 1 is most preferred and 5 is
least preferred
RANKS RETAIL SUPER STRIP DEPARTMENT ONLINE
SHOP MARKET MALLS STORES

1 42 42 25 34 7

2 37 32 23 39 19

3 33 48 22 24 23

4 20 23 68 21 18

5 18 5 12 32 83

TOTAL 515 533 431 472 300

Do you find online shopping convenient?

Percentage

25%

Q.5 DO YOU FIND

ONLINE SHOPPING
CONVENIENT?
YES
NO

75%
 You do online shopping for-

Percentage

22%

40% Q.6 YOU DO ONLINE

SHOPPING FOR?
SELF CONSUMPTION
GIFT
BOTH

37%
What kind of product do you buy online?

Percentage

19% 19%
Books
3%
6% Medicines
CDs
Watches
Apparels
21% Tickets
9% 21%
Electronic items
Portraits &
Paintings
3%
 What benefits do you think are there in Online Shopping? (mark
your order of preference) 1, 2,3,4,5,6,7where 1 is most preferred
and 7 is least preferred
RANKS TIME SHOP DISCOUNT HOME VARIETY OF ANY TIME
SAVING FROM PURCHASE DELIVERY PRODUCTS SHOPPING
ONE
PLACE

1 65 9 19 12 5 40

2 46 12 16 36 21 19

3 17 19 21 30 30 33

4 11 38 20 16 35 30

5 2 23 54 21 24 26

6 9 49 20 35 35 2

TOTAL 735 360 466 497 443 611

 What problems do you come across while shopping online?
(Mark the order of importance) (1234567-where 1 is the most
important and 7 is the least important)

RANKS INT COSTLY NO LONG PAYMENT COMPLICATED DIFFICULTY

ACESS ITEMS ASSURED DELIVERY DIFFICULTY PROCEDURE IN
NOT QUALITY DURATION RETURNING
AVAI. GOODS

1 14 11 46 14 33 11 21

2 14 14 16 16 38 40 12

3 38 5 15 18 14 34 26

4 14 38 8 22 30 11 27

5 14 20 22 35 4 33 22

6 19 38 17 34 6 12 24

7 37 24 26 11 25 9 18

TOTAL 545 498 651 556 698 663 589

The amount spend on online shopping monthly

Percentage

7% 9% Q. 10 WHAT AMOUNT RS.1000

DO YOU SPEND ON
ONLINE SHOPPING
(MONTHLY)?
26% 57% RS.1000-3000 RS.3000-5000
RS. 5000 <
Are there any situation where online shopping
has been a problem

Percentage

24%
Q.11 HAVE YOU YES
COME ACROSS ANY
SITUATION WHERE
ONLINE SHOPPING
HAS BEEN A
PROBLEM?
76% NO
 How do you go for online shopping?

Percentage

24%
Q.12 HOW DO YOU GO
FOR ONLINE
SHOPPING?
PLANNED
SPONTANEOUS
13%
63% BOTH
 ADVANTAGES OF ONLINE SHOPPING

• Time saving

• Variety of products

• Anytime shopping

• Low pressure

• Discount purchase, lower and best prices

• Home delivery and ability to shop from one place

• Access to information about the products

RISKS PERCEIVED IN ONLINE SHOPPING
• Non availability of internet access

• Not assured of quality products

• Long product delivery duration

• Payment difficulties

• Complicated procedure

• Difficulty in returning the goods.

• Loss of privacy

• Security issues

• The hidden costs

 COMMON ANNOYANCES OF THE CONSUMERS

• Junk e-mail

• False and misleading advertising

• Hidden expenses

• Vague references

• Hidden addresses

• Promises of instant wealth

• Trading schemes and placement services

• Unbelievable claims

• Buying abroad
 CONCLUSION
 Barriers –
– The issue of security and privacy
– Security lapses on the internet

 Key factors which are bringing the transformation in the

Indian consumer’s perception-

– Higher awareness levels

– Increased comfort levels and the
– Confidence level in buying online

 Online purchasing will become as common as offline…

 RECOMMENDATIONS
• Strengthen transaction security
• Companies can also invite users/ buyers to
walk into its offices and pay for the goods
• Companies can also target smaller towns and
cities which are expected to become big
contributors
• Communication programme should be more
customized
APPENDIX
• Questionnaire

BIBLIOGRAPHY
www.articlebase.com
www.business-standards.com
www.market research.com
www.emarketer.com
Business Weekly- Express Computer