Entrepreneurship and Innovation

Business Project
The Agenda
How to launch a new business venture?
How is the new service relevant in the chosen
country?
What resources are available to the concerned
organization? How they can be used?
Marketing and promotional strategies to be
adopted.
Potential risks and steps to mitigate them
About the Company
 Name: Just for Pets
 Owned by: Pet Industry Buying Group
 Location: Australia
 Primary function: Pet care services, especially horses
 Mission: Encourage responsible pet ownership and support
welfare of animals
 Goals:
1) Create awareness about the rights of the animals in the
society
2) Help Australian pet owners provide their pets with a
loving, healthy and caring environment
 Why choose Just For Pets?
Australia’s largest and
award winning group of
independent pet retailers
with over 50 stores around
the country.
Experienced and highly trained staff are pet experts.

Products and services extended to a wide spectrum of

animals like dogs, cats, reptiles, fish, birds, horses,
rabbits and invertebrates.
Organization and Management
Flat organizational structure with no hierarchies.

The legal structure of the organization is what we refer

to as a Sole Trader.

The usual number of staff members is limited to 6.

Services Offered
DIY Dog Wash Grooming

Puppy School Aquarium Specialist

Pet Adoption Pet Health Centre

Marketing and Promotions
Just for Pets reaches out to eh masses via its official
website, emails, push notifications and social media
channels.
The target market would comprise of existing or
potential pet owners.
The company plans on maintaining its competitive
advantage in the market.
Strategy: Relationship marketing
Financial Backing
Sources of Capital:
Re-investments

Bank Loans

ROI
Challenges and Solutions
The company can be faced with various challenges like:
Legal

Technological

Economic

Environmental

Social/Cultural
Solutions:

Pre-planning by thinking ahead of time

Accepting the challenge and fighting

against it
Bibliography

B, N. (2019, September 10). Advantages of Sole Proprietorship.

Retrieved April 27, 2021, from Economics Discussion:
https://www.economicsdiscussion.net/business/advantages-of-sole-
proprietorship/31812
Chatterjee, S., & Kar, A. K. (2020, August). Why do small and medium
enterprises use social media marketing and what is the impact: Empirical
insights from India. Retrieved April 27, 2021, from ScienceDirect:
https://www.sciencedirect.com/science/article/abs/pii/S026840121931667
6
Just For Pets . (2020, September 22). About Us- Just For Pets. Retrieved
April 2021, 27, from Just For Pets: https://www.justforpets.com.au/us/
Moriello, K. A. (2018, June). Treatment of Skin Disorders in Dogs.
Retrieved April 27, 2021, from MSD Manual :
https://www.msdvetmanual.com/dog-owners/skin-disorders-of-
dogs/treatment-of-skin-disorders-in-dogs
Thank You.