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Creativity and Innovation Management
Creativity and Innovation Management
MANAGEMENT OF
INNOVATION
CREATIVITY
D - Define problem
T - Transform
Components of Creativity
Intrinsic Motivation
Intrinsic motivation refers to motivation that comes from
inside an individual rather than from any external or
outside rewards, such as money or grades. The
motivation comes from the pleasure one gets from the
task itself or from the sense of satisfaction in completing
or even working on a task. An intrinsically motivated
person will work on a math equation, for example,
because it is enjoyable. Intrinsic motivation facilitates
creativity and academic performance, whereas extrinsic
motivation hinders creativity but has no effect on
academic performance.
Skills in task
A developed talent or ability: writing skills.
Knowledge of the problem
technical skill required in solving it
Radical Innovation:
Market changes
Problem solving.
INNOVATION IN AUTOMOBILE
INDUSTRY
Automobile industry is one of the most competitive industry , which
has to innovate much in its R&D .
TATA created a revolution with the Nano , the worlds cheapest car.