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    This document is Taylor Richardson's reflection paper on learning about diversity, multicultural issues, ethics, and social responsibility in marketing adult education programs. It discusses key topics like embracing ethical values in marketing through codes of conduct, trends in corporate social responsibility like employee volunteer programs and philanthropy, and how a focus on responsibility and charity can affect training programs. References are provided on related topics from sources like the AMA and Investopedia.

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    This document is Taylor Richardson's reflection paper on learning about diversity, multicultural issues, ethics, and social responsibility in marketing adult education programs. It discusses key topics like embracing ethical values in marketing through codes of conduct, trends in corporate social responsibility like employee volunteer programs and philanthropy, and how a focus on responsibility and charity can affect training programs. References are provided on related topics from sources like the AMA and Investopedia.

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    90 views8 pages

    Aet 552 wk6 Learning Reflections

    Uploaded by

    api-557342105
    This document is Taylor Richardson's reflection paper on learning about diversity, multicultural issues, ethics, and social responsibility in marketing adult education programs. It discusses key topics like embracing ethical values in marketing through codes of conduct, trends in corporate social responsibility like employee volunteer programs and philanthropy, and how a focus on responsibility and charity can affect training programs. References are provided on related topics from sources like the AMA and Investopedia.

    Copyright:

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    of 8

    Learning

    Reflections
    Taylor Richardson
    University of Phoenix
    AET/552: Marketing Adult Education
    Charity Jennings
    March 14, 2021
    Diversity and Multicultural Issues
    Ethical Issues In Marketing
    Code of Ethics

    • Do no harm
    • Foster trust in the
    marketing system
    • Embrace ethical values
    Trends of Social Responsibility

    • Corporate activism
    • Employee volunteer programs
    • Community involvement
    • Sustainable development goals
    • Philanthropy
    Effects on Training Programs

    • Corporate responsibility
    • Being charitable/Donating
    Course Readings
    References
    AMA. (2021). Codes of conduct: AMA Statement of ethics. American Marketing Association.

    https://www.ama.org/codes-of-conduct/

    Google, Inc. [Images]. Retrieved on March 14, 2021 from https://www.google.com/imghp?hl=EN

    Investopedia. (2020). Why is social responsibility important in marketing?

    https://www.investopedia.com/ask/answers/042215/why-social-responsibility-important- marketing.asp#:~:text=Although%20an%20initial

    %20investment%20may,profitability%20and %20even%20productivity%20favorably.

    Shimp, T. A., Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications. (9th ed). Boston, MA.

    Cengage.

    Smith, J. (2006). A very convenient truth: College students “Tuned In” to social responsibility and the brands who they believe are making a

    difference. ProQuest.

    https://search.proquest.com/docview/445202179/fulltext/FF39CFC62850485CPQ/1?accountid=35812

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