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  • Topics: DC 2021-Marketing Specialization - Literature Review & Research Methodology

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    siddhesh
    12 views11 pages
    This document outlines the structure and content for a literature review and research methodology paper. It includes sections for the title, introduction and significance of the study, objectives, brief literature review and gap analysis, variables, research methodology, initial results, implications, conclusion and scope for future study, and references. The document provides guidance for students on the key components to include in their paper.

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    This document outlines the structure and content for a literature review and research methodology paper. It includes sections for the title, introduction and significance of the study, objectives, brief literature review and gap analysis, variables, research methodology, initial results, implications, conclusion and scope for future study, and references. The document provides guidance for students on the key components to include in their paper.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    12 views11 pages

    Topics: DC 2021-Marketing Specialization - Literature Review & Research Methodology

    Uploaded by

    siddhesh
    This document outlines the structure and content for a literature review and research methodology paper. It includes sections for the title, introduction and significance of the study, objectives, brief literature review and gap analysis, variables, research methodology, initial results, implications, conclusion and scope for future study, and references. The document provides guidance for students on the key components to include in their paper.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Topics

    1. Green Marketing & its impact on Consumer Behaviour


    2. Role of Drones in Supply Chain & Logistics
    3. Underlying Consumer Motivation towards buying
    Counterfeit products
    4. Perceptual Mapping of OTT Video Streaming Services
    5. Effect Cause Related Marketing on Consumer Behaviour
    6. Assessing Service Quality Gap in App-based Cab
    Services / Food Delivery apps
    7. Effect of Influencer marketing on consumer behaviour

    DC 2021- Marketing Specialization - Literature Review & Research Methodology 1


    Title (Topic)
    Student Name, Roll No
    SIP Mentor Name

    DC 2021- Marketing Specialization - Literature Review &


    2
    Research Methodology
    Introduction, & Significance of the study

    DC 2021- Marketing Specialization - Literature Review &


    3
    Research Methodology
    Objectives of the study

    DC 2021- Marketing Specialization - Literature Review &


    4
    Research Methodology
    Brief Literature Review & Gap Analysis

    DC 2021- Marketing Specialization - Literature Review &


    5
    Research Methodology
    Variables of the study

    DC 2021- Marketing Specialization - Literature Review &


    6
    Research Methodology
    Research Methodology – Design, Sampling,
    Instrument, Tools for data collection, Data analysis

    DC 2021- Marketing Specialization - Literature Review &


    7
    Research Methodology
    Initial Results

    DC 2021- Marketing Specialization - Literature Review &


    8
    Research Methodology
    Implications

    DC 2021- Marketing Specialization - Literature Review &


    9
    Research Methodology
    Conclusion & Scope for future study

    DC 2021- Marketing Specialization - Literature Review &


    10
    Research Methodology
    References

    DC 2021- Marketing Specialization - Literature Review &


    11
    Research Methodology

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