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Digital Agriculture Extension in China

Prof. Nie Fengying

Dr. Guo Leifeng

Agriculture Information Institute of CAAS

28th, April, 2021
Outline

01 Agricultural Extension System in China

02 Digital Extension in China

03 Solutions for Digital Agriculture Extension from AII-CAAS

04 Discussion
01 Agricultural Extension
System in China
 4

China’s agricultural extension system is composed of a series of public

institutions, private sectors, international organizations and NGOs.
For the public institutions including agricultural extension agencies by
government at different level, research institutions and universities take part
in the extension work though their projects.
Private sectors involved in input (seed, fertilizer and machinery) and
agricultural provide technical services also.
Farmer cooperatives are emerging force in technical support.

plantation animal husbandry aquatic products agricultural machinery

全国基层农技推广服务云平台创建与应用
 5

Public agricultural extension Center: (crop, livestock, fishery, agr. Machine)

Ministry of Agriculture and Foreign Affairs (MARA)

provinces There exist five levels of

agricultural extension center.
In each township, even in the most
Regions
remote regions, there are agricultural
extension stations
counties

townships

.
02 Digital Extension in China
 Central Agricultural Broadcasting School 7

In order to promote farmers' mobile phone application skills, improve farmers' informatization and
Internet ability, Ministry of Agriculture and Rural Affairs launched the Farmers' mobile phone
application skills training nationally in 2017.

 Participant
• Professional households, family farms,
cooperatives and other new business entities, as
well as college student-village officials, returning
migrant workers and other rural youth

 Training contents
• Internet access:software installation,
mobile phone fraud prevention, etc.
• Key applications:rural insurance, life
entertainment, etc.

Mobile Training
 Agriculture Extension Services from Private companies 8
CNKI APP

online bookstore online training

remote consultation agriculture product

marketing

rural law education online Experts

Rural Governance capability Improving

healthy lifestyle knowledge contest

Intelligent Q & A ……

全国基层农技推广服务云平台创建与应用
CNKI
 Agribusiness---Zhongnonglihua 9

 Every year, a lot of resources are invested to organize various grassroots promotion activities, including
experiment and demonstration, on-site observation meeting, farmer training meeting, product
recommendation meeting, technology going to the countryside, agricultural means going to the
countryside and other activities.

农资企业开展大量的培训和基层服务
 Nong (agriculture) Doctor 10

Nong Doctor developed an smart APP to carry out information services to agriculture extension workers.

农医生
 Solutions for Digital
03 Agriculture Extension
from AII-CAAS
National Agriculture Extension Cloud Platform
National Agriculture Extension Cloud Platform
Architecture
12
Under the support of Ministry
of Agriculture, AII-CAAS
designed and constructed
national agriculture extension
cloud to provide various
services for agriculture
extension workers of grass-
roots level .
 Functions: information, consultation, technical solution 13

National Agriculture Extension Cloud has been developed with the functions of agro-technique consulting,
expert consulting, marketing, agricultural information alerting, training, and management etc. Carrying
wireless portable computers connected with cloud, agriculture extension staff can effectively solve the
problems faced by farmers. At the same time, fast collection of agricultural information and timely control of
emergencies play an important role in protecting food security.
Integrates resources from different departments. 14
 Virtual Network 15
1.Grass-root Extension workers with Remote experts
2.Grass-root Extension workers from various regions
3.Grass-root Extension workers with rural producers and micro and small businesses

Extension staff are

connected by the
platform.
Agriculture Knowledge Bases 16

Specialized Agriculture Knowledge

Automatic Q & A 17

Q&A data base

1million
Online Experts 18

Value Add Service-

Expert Consult
职场大 P
话

Online diagnosis room One-On-One Tutoring

Mobile Consult
Online Post
Online Training 19

按章节设置课程结构体系
04 Discussion
 21

• New technology: continuous support by public and private

• Capacity building: trainings (how to use smart phone )
• Learning for sharing: Exchange and collaboration
Thanks!