z

Bob Martin
 2

“You can’t screw it

up in a year.”
— Jim Willey

subhead
It just keeps going.

That’s good.
And bad.
subhead
 4

“An object at rest stays at

rest and an object in
motion stays in motion
with the same speed and
in the same direction
unless acted upon by an
unbalanced force.”

—Isaac Newton
INERTIA
…the resistance an object has to a
change in its state of motion.
 6

Things keep on doing

what they’re doing until
they run into resistance.

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 SWOT ANALYSIS
POSITIVE NEGATIVE

STRENGTHS WEAKNESSES
INTERNAL

OPPORTUNITIES THREATS
EXTERNAL
Rotary Club Annual Outing
August 25, 1916
 Rotary Club
June 23, 2021
ROTARY INTERNATIONAL

• 1,174,890 Members
• ~ 36,000 clubs
• 24% Women

>Membership declining.
>Only 25% know someone
in Rotary.

10
 11

OUR CAUSES:

Promoting Peace Fighting Disease Clean Water

Mothers&Children Education Economic Dev

 12

Environment
 13

“We stand now where two roads diverge. But

unlike the roads in Robert Frost’s familiar poem,

they are not equally fair. The road we have long

been traveling is deceptively easy, a smooth

superhighway on which we progress with great

speed, but at its end lies disaster. The other fork

of the road — the one less traveled by — offers

our last, our only chance to reach a destination

that assures the preservation of the earth.” 

― Rachel Carson, Silent Spring

ROTARY CLUB OF PORTLAND

• 110 Members
• 6 Honorary

14
 15

WE SERVE TO CHANGE LIVES. We connect

passionate people
with diverse
perspectives to
exchange ideas,
forge lifelong
friendships, and,
above all, take
action to change
the world.
DEMOGRAPHICS
PORTLAND ROTARY
Age
Characteristics:
• 5 members under 30
• 50% of club over 60
3% 5%
7% • 71% over 50
29 and under
27% 10%
30-39

40-49

50-59
23% 60-69

70 and over
25%
Unreported

16
DEMOGRAPHICS
PORTLAND ROTARY

Gender

Female
25%

Male
75%

17
 18

GENDER
INEQUALITY
• The Duarte Case
• Women unwelcome in
75%
some countries.
DEMOGRAPHICS
PORTLAND ROTARY

Diversity
Diversity

19
DEMOGRAPHICS
PORTLAND

Gender

Population = 65,835
Male
49% Female
51%

20
DEMOGRAPHICS Population = 65,835
PORTLAND

21
DEMOGRAPHICS
PORTLAND

“Race most likely to be in poverty in

Portland is Black, with 40.98% below the
poverty level.”

22
DEMOGRAPHICS
PORTLAND

23
 24

DIVERSITY IN LANGUAGES
65 LANGUAGES SPOKEN IN PORTLAND PUBLIC SCHOOLS:
Acholi Afar Albanian Arabic Azerbaijani Balikumbat
Bari Bengali Bulgarian Burmese Cantonese Chinese
CP English CP French CP Portuguese Dari Dinka Farsi
Fur German Greek Haitian Creole Herero Hindi
Italian Japanese Kazakh Kurdish Khmer Kinyarwanda
Kinyamulenge Kirundi Korean Luganda Lingaia Madi
Mandarin Mende Moru Namimbian Nuer Nyanja
Oromo Persian Polish Romanian Qanjobal Quiche
Russian Serbo-Croatian Sidamo Somali Spanish Swedish
Tagalog Thai Tigrinian Turkish Twi Urdu
Vietnamese Zande Wolof
DEMOGRAPHICS
CUMBERLAND COUNTY

25
 26

WHAT OTHERS ARE SAYING:

• “Portland is an attractive place, on lots of national lists, but dig around under the
hood and there are dichotomies. There’s the Maine Magazine life, and the real life;
largess and struggle.”
• “There are trust issues; employers want to hire those like themselves. Racism is a
problem.”
• “There is a yawning need for thought leaders in Portland.”
• “Homelessness is a 30-year problem for Portland. How do you hold people
accountable for their behavior?”
Portland:
• Maine’s Largest City
• Core of Maine’s Economic Engine
• Increasingly Diverse
• Population Becoming Younger

Do We Reflect Portland?
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 POSITIVE NEGATIVE

STRENGTHS WEAKNESSES

• Strong Brand • Susceptible to inertia

• Heritage • Maintaining relevancy: ”Pale, Male, Frail, Stale”
• Committed Members • We do not reflect Portland
• Broad Community Network • Repetitive loop
INTERNAL

• We do not share our story one-to-one

• Low Participation—pre-COVID

OPPORTUNITIES THREATS

• People are looking for leaders • Competing demands on time

• Being People of Action in a world filled with need • Competing organizations
• Set the community action agenda • Involvement fatigue
• Take on the tough issues • Inertia
EXTERNAL

• Expand our unique Sales Proposition • Fail to grow our vision & values: “Walk the Talk”
ACTION PLAN 2021—22 (DRAFT)
Goal
1. Add 30 new members this year.
2. Increase diversity level to 20%.
3. Achieve gender balance by 2023.
4. Increase Member Involvement.
5. Increase our relevance.
Actions
“Each one, bring one.” (RI President Shekhar Mehta).
Leverage our connections.
Re-engage community leaders into Rotary.
Engage with ALL of Portland.
Intentional recruitment— “each one, bring one”
Exceed meeting attendance average of 38.
Different ways to meet.
Respond to community needs.
Address the tough issues.
Collaborate with other organizations.
Increase our impact.
 31

Connections.
Experience.
Opportunities.

How will you change your world?

subhead
QUESTIONS