®

Facsimile Store
(Don't Stress About The Price, We'll Dress You To Surprise. Pay Less to
Express Yourself)

An e-commerce portal for apparels, kids

wear & fashion accessories.

Visit: facsimilestore.com
: storefacsimile@gmail.com
9582295879 / 9582538833
 ®
Why Facsimile

Figure  shows a major percentage, say, 34%

belong to family annual income lesser than INR
5,00,000, closer to it, i.e., 32.8% belong to annual
family income between INR 5,00,000 to
10,00,000. Indian female Consumers want to get
free from caged birds to women with wings.

The conflation of women’s independence with

consumerism underlines the need for marketers to
position consumer goods in a manner that
strengthens women’s self and alleviates cultural
perceptions of women as subordinate to men in the
household.
 ®
Mission & Vision

Mission:
  No. of Middle Class Women age group wise
 Our core mission is to provide a complete
wardrobe solution to the modern Indian middle
class and lower middle class women.
18,484,831 25,491,946
 Theaim is to fill the gap by providing
contemporary Indian wear in organized modern e-
commerce format.
20,831,105
 We aim to grow nationally as well as globally to
23,652,974
cater a larger clientele through e-commerce space.
30-34 yr
35- 39
yr
40-44
Vision: yr
45-49
yr
 We want to become the most preferred fashion
brand for the modern Indian middle class and
lower middle class women.
 ®
Our Products
Future Range
Current Range
Women Designer Suits

Saree Western wear

Office Wear
Nighty/Night Suits
Active Wear
Western Top Lingeries Casual Wear

Men’s Wear
One Piece Dress Kid’s Wear

Lower/Palazzos Footwear

Wallets / Purses
Combo Offers
Cosmetics
Current Platform vs ®
Future Platform
Current Platform Future Platform
Paytm Mall
Myntra
Amazon
Nykaa Fashion
Tata Cliq
Flipkart
Ajio.com
Own Mobile App & Website
Shopclues Limeroad
Snapdeal
Misho
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Monthly Growth Chart

Monthly Purchase Vs Sales Analysis

100000

32,000
90000
28,000

80000 22,000 24,000

12,000

70000
18,000
60000 60000 65000
60000 55000
50000 55000
12,000
50000
5,000
40000 Monthly
40000 40000 Sales

30000
Monthly
Purchase
20000

10000

0
December January February March April May June July
 ®
Annual Growth Chart

Projection for 5 years (in lakhs INR)

₹600.00

₹500.00 ₹351.57

₹400.00
₹248.99

₹300.00

₹78.02
₹200.00
₹154.59
₹141.16 ₹141.16 ₹141.16 ₹141.16

₹100.00 ₹ -43.85

₹ -130.04
₹0.00
Year 1 Year 2 Year 3 Year 4 Year 5

Investment Gross Margin

Capital Required (in lakhs) ®
in three years
This amount will be
used for:

 Man Power Req.

 Fixed capital exp.
 Petty expenses
for the growth
and expansion of
business.
 (A) MANPOWER REQUIREMENT ®
(Working Capital Requirement):
Sr. No. Designation of Employees Monthly Numberof Annual cost ₹. in
Salary ₹ employees required lacs
  Variable Labour / Workers:      
1 Model for Photoshoot 40,000 - ₹ 4,80,000
Insta Influencer 2,00,000 - ₹ 24,00,000
2
FaceBook Influencer/ Ad 2,00,000 - ₹ 24,00,000
3 You tube Influencer 2,10,000 - ₹ 25,20,000
  Fixed Staff Costs:      
1 E Commerce Executive 40,000 2 ₹ 9,60,000
2 Social Media Executive 35,000 1 ₹ 4,20,000
3 Fashion Designer 35,000 1 ₹ 4,20,000
4 Store Assistant 25,000 1 ₹ 3,00,000
5 Office Boy 10,000 1 ₹ 1,20,000
6 Maid 7,000 1 ₹ 84,000
7 Marketing Executive 35,000 1 ₹ 4,20,000
8 Network / System Administrator 40,000 1 ₹ 4,80,000
  Sub-total   9  
A Total   9 ₹ 1,10,04,000
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(B) FIXED CAPITAL CALCULATION

Sr. No. Description Qty Amount (Rs) Total (Rs)

1 Building Portal with Cloud Hosting 1 ₹ ₹
1,82,000.00 1,82,000.00

2 Computers 5 ₹ 32,000.00 ₹
1,60,000.00

3 Laser / Thermal Printer 1 ₹ 20,000.00 ₹ 20,000.00

4 Network Installation 1 ₹ 6,000.00 ₹
6,000.00

5 Printer for Customised Gifts & Clothes 1 ₹ 60,000.00 ₹ 60,000.00

6 Mobile App 1 ₹ 1,75,000.00 ₹ 1,75,000.00
7 Office Furniture & Fixup 1 ₹3,00,000.00 ₹
3,00,000.00
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(C) Petty Expenses

Sr. No. Description Total (Rs)

1 Internet Connection Charges ₹ 8400.00
2 Annual Maintenance Charges for Portal by Service Provider ₹ 17,500.00
3 Payment Gateway (Annual Maintenance Charges) ₹ 5,000.00
4 Google Play Store / Apple Store AMC ₹ 2,500.00
5 Water ₹ 7200.00
6 Misc. ₹ 10,000.00
Other Expenses ₹ 4,500.00
1 Transportation ₹ 12,000.00
2 Stationery - (₹1,000 x 12 M) ₹ 12000.00

3 Misc.- (₹ 5,000 x 12 M) ₹ 60,000.00

   Packaging Material for all portals-( ₹ 20,000 x 12 M) ₹ 2,40,000.00
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COST OF PROJECT- 1st Yr.
Sr. No. Particulars Amount in Rs
1 Building / Rent (12 Months) ₹ 1,32,000.00
2 Equipments/ Vehicle/ Other fixed investment ₹ 2,35,000.00
3 DSLR with Lens ₹ 1,05,000.00
4 Studio Setup ₹ 100,000.00
5 Electricity Bill for 12 months ₹ 48,000.00
6 Raw Material/ Fabric/ Apparels ₹ 25,53,000.00
7 (A)Working Capital Margin (12 Months) ₹ 1,10,04,000.00
8 (B)Fixed Capital Calculation ₹ 9,03,000.00
9 (C)Petty Expenses ₹ 3,79,100.00
  Total Cost of Project ₹ 1,54,59,100.00
COST OF PROJECT- 2nd Yr. & ®
onwards
Sr. Particulars Amount in Rs
No.
1 Building / Rent (12 Months) ₹ 1,32,000.00

2 Electricity Bill for 12 months ₹ 48,000.00

3 Raw Material/ Fabric/ Apparels ₹ 25,53,000.00

4 (A)Working Capital Margin (12 Months) ₹ 1,10,04,000.00

5 (C)Petty Expenses ₹ 3,79,100.00

6 Total Cost of Project ₹ 14,116,100.00

 
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Profitability Projection for 5 yrs
Sr.
Particulars Year Wise Estimates in lacs INR
No.
Year 1 Year 2 Year 3 Year 4 Year 5
10 Units /day 50 Units /day 200Units /day 500Units /day 1000Units /day
Price Per unit-(Avg.) -
B2C ₹ 682.00 ₹ 800.00 ₹ 1000.00 ₹ 1200.00 ₹ 1500.00
1
B2C Sales ₹ 2,455,200 ₹ 14,400,000 ₹ 72,000,000 ₹ 172,800,000 ₹ 540,000,000
Price Per unit-(Avg.) - 1000Units /day 5000Units /day 10000Units /day
B2B @ ₹ 600.00 @ ₹ 720.00 @ ₹ 900.00
2
B2B Sales - - 216,000,000 1,296,000,000 3,240,000,000

3 Total Sales ₹ 2,455,200 ₹ 14,400,000 ₹ 288,000,000 ₹ 1,468,800,000 ₹ 3,780,000,000

Raw Materials & Other

4 ₹ 15459100 ₹ 18,763,100 ₹ 155,563,100 ₹ 745,963,100 ₹ 1,901,563,100
Direct Inputs

5 Gross Margin ₹ -13,003,900 ₹ -4,363,100 ₹ 132,436,900 ₹ 722,836,900 ₹ 1,878,436,900

6 Depreciation ₹ 510,610 ₹ 510,610 ₹ 510,610 ₹ 510,610 ₹ 510,610

7 Net Profit/Loss Before Tax ₹ -13,514,510 ₹ -4,873,710 ₹ 131,926,290 ₹ 722,326,290 ₹ 1,877,926,290

-87.42% -25.97% +84.80% +96.83% 98.75%

Promoter’s Details & Investment ®
made
Name: Mrs. Swet Kiran
Capital Investment From Self, Family,
Husband Name: Mr. Nilesh
Relatives & Friends
Kumar
DOB: 11th Dec 1984 Age: 35 Yrs
Address: RPS Savana, Faridabad
400000 500000
Qualification: MBA in Finance &
Marketing from Pune University
Additional Qualification:
Certification Course in Digital 300000
Marketing
Self Family
Experience: 13 Yrs. Corporate
Experience. Friends
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Open for questions

Thank You