Professional Documents
Culture Documents
Savory Choice Seafood Broth
Savory Choice Seafood Broth
CONCENTRATE
02.22.2019
Viviana Rivera Flores
FDSC 4010 - Spring 2019
PRODUCT DESCRIPTION
Business-to-business
Retail stores
United States and
Canada
Attributes:
Convenience
Versatility
Cost
Generations:
Baby Boomers (55 – 73)
Generation X (39 – 54)
Millennials > 25 (25 –
38)
Income level:
Low income ($20,000 –
44,999)
Price
Product Company SKU
(4 servings)
Knorr® Unilever Food 1.99 pound
$0.54
High Sodium Bouillon Base Fish Solutions x6
Swanson 32 fl oz
No HBP patients Campbell’s $2.79
Cooking Stock Seafood unit
Kitchen Basics 32 fl oz
McCormick $3.40
Original Seafood Stock for Cooking x2
INGREDIENTS & COMPLIANCE
Other claims:
“No artificial flavors”, “No artificial colors”, “Contains no preservatives”.
PROCESSING
& SAFETY
No detectable metal
Metal inclusion fragments
Formulation: Formulation:
• Reduce the amount of sodium
• High salt content (16.32%)
• Low sodium version
• Replace yeast extract
Process:
• Evaporation: high temperature (194 °F Marketing:
– 3 minutes) • Include all claims that apply
• Filling: high temperature (165 °F – 15
seconds)
Packaging material:
• Laminated package: reduced
permeability, barrier to light
REFERENCES
1. Savory Creations International. 2014. Savory Choice Seafood Broth Concentrate.
https://www.savorychoice.com/product/seafood-broth-concentrate/ (accessed February 5, 2019)
2. Mintel Group Ltd. 2019. Soups US June 2018: Soup Purchase and Consumption Frequency.
http://academic.mintel.com.proxy.library.cornell.edu/display/900602/?highlight#hit1 (accessed February 7, 2019)
3. FDA. 2018. Food Additive Status List. Available online at:
https://www.fda.gov/Food/IngredientsPackagingLabeling/FoodAdditivesIngredients/ucm091048.htm (accessed
February 5, 2019)
4. FDA. 2011. Fish and Fishery Products Hazards and Controls Guidance. Available online at:
https://www.fda.gov/downloads/Food/GuidanceRegulation/UCM252447.pdf (accessed February 10, 2019)
5. Coctio. 2017. Coctio Standard Line For Large Volume Manufacturing Of Perfect Bone Broths, Soups And Sauces.
Available online at;
https://www.coctio.com/hubfs/eBooks/eBook_Coctio%20Standard%20Line%20solution%20for%20large%20volume
%20manufacturing%20of%20perfect%20bone%20broths.pdf?hsCtaTracking=cd258cb9-5fee-4d48-b2c6-e5331b84e3
1a%7C5f7aa4df-05b3-4937-b818-9333d43261cb
. (accessed February 10, 2019)
6. FDA. 2013. Food Labeling Guide. Available online at:
http://www.fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/labelingnutrition/ucm2006
828.htm
(accessed February 12, 2019)
7. FDA. 2018. Guidance for Industry: Ingredients Declared as Evaporated Cane Juice.
https://www.fda.gov/food/guidanceregulation/ucm181491.htm (accessed February 13, 2019)
8. FDA. 2018. Gluten and Food Labeling.
https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/Allergens/ucm367654.
htm
(accessed February 13, 2019)
9. FDA. 2018. Guidance for Industry: Voluntary Labeling Indicating Whether Foods Have or Have Not Been Derived from
Genetically Engineered Plants.
https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm
059098.htm
Questions?