GIVE A TALK ON

MARKETING
RESEARCH AND ITS
USES
Pratheek M S
2nd BBA
 INTRODUCTION

Marketing research is the systematic design, collection, analysis

and reporting of data and finding relevant to the specific
marketing situation.
Purpose of marketing research

Making solid business

solutions

Determining new
business opportunities

Avoiding business failures

 5 key steps in marketing research

Implement
your research
Reach a
conclusion
Analyze the
data
Collect the
data
Define the
problem
 Characteristics of marketing
research

Scientific Research Multiple Aid to decision Value

method creativity methods making of information
Marketing research techniques

 Qualitative research.

 Quantitative research.

 Primary market
research.
 Secondary market
research.
Thank you