A

PRESENTATION
ON
CONSUMER SATISFACTION OF
NIRMA DETERGENT POWDER

Presented to :-
Mr. Sanjeev chaudhary

Presented By :-
Juhi Jayswal Roll No.-24
Iram Vantiya Roll No.-23
 ABOUT COMPANY

 Nirma is one of the few names - which is instantly recognized as

a True Indian brand, which took on mighty multinationals.
Nirma is one of the good reputed company in India.

 The people of Gujarat have a proud for this company because it

is also provide an Education.

 It has been persistent effort of Nirma to make consumer products

available at an affordable price.

 From initial days, Nirma believed in value-for-money equation,

in creating and maintaining long-lasting relationships. It has
always remained committed to offer better products, at better
value, for better living…
OBJECTIVE OF RESEARCH

Primary Objectives
To study the behavior of consumer towards Nirma detergent
powder.

Secondary Objectives
 To know customer preference for various brand of Nirma
detergent.
 To check the value position of Nirma detergent.
 To check the association the Yellow color with detergent.
 To check the availability of the Nirma detergent at different area.
 To know how many people had seen advertisement of Nirma
Detergent.
 To check the price of the Nirma detergent is affordable
or not.
 To know customers of the Nirma detergent powder are
satisfied which the product.
 To determine which brands of Detergent are more
preferred by the consumer.
 To find out consumer opinions regarding price and
quality.
 To evaluate strength and weakness of Nirma Detergent.
SAMPLING PLAN
 Sampling Unit Consumer of Mehsana and
Nadiad

 Sample Size 50 sample

 Element Housewives
 Sampling Method Convenience sampling method
 Contact Method Personal interview
 DATA ANALYSIS
AND
INTERPRETATION
1 DO YOU USE DETERGENT POWDER?
Category Respondent In (%)

Yes 50 100
No 0 0
Total 50 100
2 WHICH DETERGENT POWDER ARE YOU
USING?

Category No. of Respondents In

(%)
Nirma 41 82
Rin 2 4
Mr. white 1 2
Wheel 2 4
Arial 2 4
Surf Excel 2 4
Total 50 100
3 WHICH BRAND OF NIRMA?
Category No. of Respondents In (%)

None 9 18
Nirma Washing powder 15 30
Super Nirma detergent powder 16 32

Nirma popular detergent 7 14

powder
Green Nirma washing powder 3 6
Total 50 100
4 HOW MANY MEMBERS IN YOUR
FAMILY?

Category No. of Respondents In (%)

None 9 18
2 members 5 10
3 members 14 28
More than 3 members 22 44
Total 50 100
5 HOW MUCH DETERGENT DO YOU USE
DURING THE MONTH?

Category No. of Respondents In (%)

None 9 18
500 gms 13 26
1 kg 19 38
2 kg 9 18
Total 50 100
6 SHOW YOUR LEVEL OF AGREEMENT ON
BELOW MENTION STATEMENT?

6.1 Nirma detergent is valuable detergent.

Category Respondent In (%)

None 9 18
Strongly agree 23 46
Agree 8 16
Neither agree nor disagree 6 12
Disagree 3 6
Strongly disagree 1 2
Total 50 100
6.2 As Nirma is Gujarat’s company will preferred to buy Nirma detergent.

Category Respondent In (%)

None 9 18
Strongly agree 4 8
Agree 9 18
Neither agree nor disagree 11 22
Disagree 15 30
Strongly disagree 2 4
Total 41 100
6.3 The color yellow is Suitable for detergent Powder.

Category Respondent In (%)

None 9 18
Strongly agree 9 18
Agree 16 32
Neither agree nor disagree 5 10
Disagree 8 16
Strongly disagree 3 9
Total 50 100
7 HAVE YOU EVER SEEN THE
ADVERTISEMENT OF NIRMA DETERGENT
POWDER?
Category No. of Respondents In (%)
None 9 18
Yes 32 64
No 9 18
Total 50 100
8 ACCORDING TO YOU PRICE OF NIRMA
DETERGENT IS…

Category No. of Respondents In (%)

None 9 18
High 7 14
Affordable 29 58
Low 5 10
Total 50 100
9 WOULD YOU LIKE TO RECOMMEND
OTHER TO USE NIRMA DETERGENT?

Category No. of Respondents In (%)

None 9 18
Yes 33 66
No 8 16
Total 50 100
10 SINCE HOW LONG DO YOU USE NIRMA
DETERGENT?

Category No. of Respondents In (%)

None 9 18
More than 4 years 25 50
4 years 8 16
3 years 4 8
2 years 2 4
1 years 2 4
Total 41 100
11 IS NIRMA DETERGENT EASILY
AVAILABLE NEAR TO YOUR LOCATION?

Category No. of Respondents In (%)

None 9 18
Yes 40 80
No 1 2
Total 41 100
12 HAVE YOU FACE ANY COMPLAIN
REGARDING TO NIRMA DETERGENT?

Category No. of Respondents In (%)

None 9 18
Yes 3 9
No 38 76
Total 50 100
MEASURES OF SHAPE

N Mini Max Mean Standard Skewness kurtosis

deviation

valuabledetergent 50 0 5 1.48 1.216 0.970 0.513

Preffreabletime 50 0 5 2.50 1.542 -0.418 -1.042
colorsuitable 50 0 5 2.06 1.490 0.317 -0.785
CONCLUSION
 Skewness is measures for tendency of the deviations
from the mean that a valuable detergent and color
suitable both variable are positive skewed and preferable
time is negative skewed.

 For kurtosis when the value is positive then it is more

peaked then a normal distribution and when negative
then it is flatter then the normal distribution. Then
preferable time and color suitable indicating that the
distribution is flatter than a normal distribution.
HYPOTHESIS
 H0 : Nirma detergent is not valuable detergent
 H1 : Nirma detergent is valuable detergent

 when z=0.000

 Then conclusion is that it is reject the null hypothesis

and except the alternative hypothesis.
 H0 : Not preferable to buy a nirma detergent
 H1 : Preferable to buy a nirma detergent

 When Z=0.020

 Then the conclusion is that it is reject the null hypothesis

and more people say that they are not preferable to buy.
 H0 : Yellow color not is Suitable for detergent Powder
 H1 : Yellow color is Suitable for detergent Powder

 When z=0.036

 Conclusion is that it is reject the null hypothesis that is

not suitable yellow color for most of people.
CONCLUSION
AND
FINDINGS
FINDINGS
 100% of respondents are using the Detergent Powder.
 82% of respondents are using the Nirma Detergent
Powder.
 Most of the respondents are says that T.V is the power full
medium of advertising for introducing a new scheme for
products.
 Most of the respondents are used all brands other than
Nirma also, like, Rin, Mr. White, Wheel, Arial.
 Major competitors of the Nirma Detergent for Nirma
washing powder and Super Nirma detergent powder
 Customers prefer quality first while purchasing detergent.
SUGGESTION
 Many consumers are not aware of the all products of Nirma
detergent powder, so to increase the consumers awareness through
advertisements.

 Company should more focus on the packaging of detergent powder

to increase the visibility of Nirma detergent powder among other
detergent powder.

 Nirma should increase awareness among people about the quality

and hygienic conditions of Detergent Powder by advertisements.
 Nirma should decrease the price of their product vis-à-
vis competitors’ price.

 Nirma should improve the quality and froth of Detergent

Powder.

 Company should provide schemes to the consumer so

the consumers can be increased by recommendation of
Nirma detergent powder to consumers.
LIMITATION
 Samples were taken in Mehsana and Nadiad city and therefore
cannot be generalize for whole India.

 Also, in Mehsana and Nadiad city all areas where not covered
and error may occur in generalization for the division of income
group and area wise.

 Many respondents are reluctance to give information in against

of the asked question.

 Respondents cannot give more time because of their busy time

schedule and sometimes not interested.

 50 samples taken may not be enough to generalize for whole

population.
CONCLUSION
We have taken 50 samples in our study of Consumer
Satisfaction for Detergent Powder of Nirma. From that
we have concluded the following things:-

 User uses Detergent Powder because washing time is less.

 Nirma is Market Leader in Detergent Powder according to our
study. Also, Super Nirma detergent powder is main product
for Nirma.
 We also found that people retains Company’s name and
product because of Advertisement in media.
THANK YOU