DEALER &

ELECTRICIAN
LOYALTY PROGRAM
OUR UNDERSTANDING ON THE
BRIEF
“X” is looking forward to engage Dealers & Electricians currently
working with multiple brands.
In these times of multiple choice available for customers it is
important to treat your Influencers as your brand marketers.
Driving ITR (Intention to Recommend) and purchase through these
influencers is important for claiming share of wallet amongst other
brands available in the market.
LAUNCH APPROACH
• Initiate Pilot launch across Delhi-NCR
• FOS team will organize Nukkad meets for data collection as well as program launch
• Program Manual to be explained via Nukkad Nataks
• Welcome Kit to be distributed via State Head
DATA COLLECTION APPROACH
• Nukkad Meet
• FOS Activities across Electrical markets
• Sales team will go & register the dealers & electricians
• FOS activities in RWAs
PROPOSED POINT STRUCTURE
• For Dealers- Slabs would be defined as per payout% on bulk purchases
• For Electricians- Scratch card in every Fan box “X%” on every fan sale
PROCESS FLOW
REDEMPTION PROCESS &
OFFERINGS