‘Monsoon Rewards Campaign 2018’

July 20, 2018

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 OBJECTIVE

To Enhance
Engagement & To increase program
participation from visibility
agents

To boost the private cars

policies

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 CAMPAIGN IDEATION
Campaign Name : Monsoon Rewards

Campaign Duration : 1st July ’18- 30th September ’18

Ideation & Rewards : To create a rewarding Slab based booster

program for Quarter II FY18  

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 CAMPAIGN PROCESS
• Agents would upload their policies on agent portal from 01st July to 30th Sep 2018
• After campaign closure we will announce the results after 1 week
• Redemption window would be opened for 15 days and agent would select the gift as per their achieved slab
• After redemption window get closed we would share the Formal PI with ITGI
• After receiving the payment against the rewards fulfillment the procurement would be initiated
• The products dispatch would be completed in next 3-4 weeks after receiving the payment

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CAMPAIGN DURATION & REWARDS
• Duration of Monsoon Rewards Campaign would
01 July to 30 Sep 2018
st th
be from 01st July to 30th Sep 2018
• Rewards would be bifurcated as per below
mentioned slab:-

Policies Qty Slab Reward Options 1 Reward Options 2 Reward Options 3

30-100 5000 Flipkart Gift Voucher Amazon Gift Voucher Big Bazaar Gift Voucher

Saregama Carvaan + Philips Bluetooth

101-200 10000 Samsung Galaxy A3 IFB 23 L Convection Microwave Headset 

LG 6.5 Kg Fully Sony 5.1 Sound bar Home Theatre

201-300 20000 Automatic WM  System Flipkart Gift Voucher

Lenovo Ideapad I3 IFB 6 Kg Front Loading Washing

301-400 25000 Laptop Machine Voltas 1 Ton 3 Star Window AC

Samsung LED TV 43
401-500 35000 Inch Whirlpool 3 Door Refrigerator Voltas 1.5 Ton 3 Star Split AC
501-1000 50000 Honda Activa Apple Iphone 7 Plus Yatra Gift Voucher

Royal Enfield Bullet

1000-Above 125000 350 International Trip to Thailand International Trip to Sri Lanka

Akkado CRM
 TERMS & CONDITIONS
• Campaign duration would be from 01st July to 30th Sep 2018
• All policies registered within the given campaign period would be eligible for getting the rewards as per the assigned gift slabs
• All individual registered agents of Iffco tokio are eligible for participation in the campaign
• The benefits offered during the campaign would be apart form the ongoing Club VIP program benefits
• The gifts would be rewarded in the form of physical goods and e-vouchers only
• Gifts offered cannot be exchanged for cash at any point of time
• Gifts once redeemed cannot be cancel at any point of time
• Rewards window would be open after 15 days of campaign closure
• Agents cannot transfer, sell or assign the rewards to any other agent
• In case of electronic gift voucher, EGV redemption, EGV will be delivered to the member's email address as per mentioned on the CLUB VIP
website
• ITGI has the right to add, change or cancel any redemption option/ terms and conditions without prior notice at any point of time. ITGI also
reserves the right to cancel any redemption request on suitable grounds (like improper and incomplete address or product unavailability) and
will assign the higher or equivalent version of product redeemed
• ITGI reserves the right to interpret the program rules at its sole discretion

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COMMUNICATION CHANNEL
SMS

WHATSAPP

EMAIL

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FACEBOOK ENGAGEMENT
All campaign and program
related information and
updates could be shared
through a close looped
Facebook page

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 CAMPAIGN COST
Estimated Campaign Cost
S.No Element Frequency Qty Unit Rate (INR) Total Price (INR)
1 Campaign EDM Design Monthly 3 4000 12,000
2 Campaign announcement EDM blast 3 10000 0.2 6,000
3 Campaign announcement SMS 5 15000 0.15 11,250
4 Winner announcement EDM Design Quarterly 1 4000 4,000
5 Winner announcement EDM blast 1 10000 0.2 2,000
6 Winner announcement SMS 1 15000 0.15 2,250
7 Web banner on web interface 1 1 4500 4,500
8 WhatsApp message blast 3 10000 0.3 9,000
9 Rewards Fulfillment 1 500   On Actuals
  TOTAL       51,000

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 CAMPAIGN ROADMAP
July August September October

S.No Activity Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
1 Campaign Design & Creative                            
Web
2 Campaign Communication     SMS/Email Banner SMS/Email   SMS/Email   SMS/Email          

3 Campaign going Live on WEB/APP                            

4 Agents Performance Update                            
5 Campaign Results Announcement                            
Campaign Rewards Fulfillment Estimate to
6 ITGI                            
7 Rewards Procurement                            
8 Rewards Dispatches                            

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LET’S CO-CREATE !

 
Disclaimer: The ideas presented in the attached document are a brainchild of AKKADO – A Unit of Color Palette team.
These have been presented to you in good faith that this document would not be distributed, shared or
discussed externally without a written consent from us.

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