Professional Documents
Culture Documents
Presented By: Puneet Gogna Mbm-I Semester
Presented By: Puneet Gogna Mbm-I Semester
Presented by:
Puneet Gogna
MBM-I SEMESTER
Objectives of the study
To identify Sales Promotion Schemes by the
Automotive Companies for their dealers.
FINDINGS:
MARUTI >200 cars a month and that the sales was forecasted to be
changing every month.
TOYOTA> 100 cars per month, this was because the cost of the cars is
comparitively high.
How long you are dealing with the
company?
MARUTI TOYOTA
FINDINGS:
•MARUTI>10 years
•TOYOTA>5years
Which factors enable you to be
the dealer of the company?
MARUTI TOYOTA
What do you think about promotion activities
given by the company?
MARUTI
TOYOTA
What type of promotional activity
do you prefer with the company?
MARUTI TOYOTA
What are the factors that you
expect from the company?
MARUTI TOYOTA
Do you get technical inputs from
the company?
MARUTI TOYOTA
Are you satisfied with the present
percentage of profit margin for
dealers?
MARUTI TOYOTA
Do you have any complaints about
the company?
FINDINGS:
No complaints by the dealers regarding MARUTI
SUZUKI
Suggestions
1. There should be regular events held by the company
2. There should be regular dealers meetings to have a
follow up.
TOYOTA had no complaints as such.
Suggestion
Credit facility.
Recommendations
MARUTI should organize regular events for the
dealers.