TOPIC: MARKET ANALYSIS OF

WEIKFIELD PRODUCTS
 CONTENT
1. ABOUT THE COMPANY
2. ABOUT THE FOUNDERS
3. FINANCIAL POSITION OF THE COMPANY
4. WEIKFIELDS BRANDS
5. PRODUCT PROFILE
5A. WEIKFIELD PASTA
5B. CUSTARD
5C. JELLY
5D. FALOODA
5E. BAKING POWDER
5F. GREEN TEA
5G. ICE CREAM MIX
5H. PASTA SAUCES
5F. WEIKFIELD MUSHROOMS
6. ANALYSIS OF ALREADY SERVED OUTLETS
7. ANALYSIS OF RETAILERS SELLING PASTA
8. RETAIL OUTLETS INTERESTED IN SELLING WEIKFIELD
PRODUCT
NAME: GOURAV SINGH
COLLEGE NAME: BENGAL INSTITUTE OF
BUSINESS STUDIES
COURSES: MBA IN MARKETING
COMPANY NAME: WieKFiELD FOODS PVT.LTD.
INDUSTRY MENTORS NAME: MR.PAROSH
CHATTERJEE AND MR. SUDEEP DUTTA
 ABOUT THE COMPANY
The Weikfield story is a story of “sweet success”. A story that began in
1956, with the manufacturing of Custard Powder, Baking Powder & Corn
flour. It was a humble entry into the world of processed foods and today,
over 6 decades later, Weikfield is a multi-division Company
manufacturing over 50 quality products and meeting the tastes of even
the most discriminating buyers, the world over.
Customer satisfaction has been and remains Weikfield’s primary goal.
Uncompromising insistence on high-quality standards, continuous
innovation and the commitment to provide value for money to the
customer has made Weikfield a household name. From dessert mixes &
food ingredients to sauces, organic tea pasta’s and mushrooms, Weikfield
has opened new frontiers and has grown enormously by seeking new
opportunities and challenges.
 ABOUT THE FOUNDERS

Satpal Malhotra started Weikfield

in a small room in Pune in 1956,
inspired by British brand Brown
and Polson. In fact, the company is
one of the first Indian players to
have introduced custard powder.
Today, Weikfield holds a strong
space in the Indian household,
clocking Rs 300 crore turnover.
FINANCIAL POSITION OF THE COMPANY

Weikfield Foods Private Limited is an unlisted private company

incorporated on 30 March, 1998. It is classified as a private
limited company and is located in Pune, Maharashtra. It's
authorized share capital is INR 2.76 cr and the total paid-up
capital is INR 2.33 cr.

Weikfield Foods Private Limited's operating revenues range is

INR 100 cr - 500 cr for the financial year ending on 31 March,
2020. It's EBITDA has decreased by -45.51 % over the previous
year. At the same time, it's book net worth has increased by
10.93 %.
 WEIKFIELDS BRANDS

INSPIRED BY A HEALTH CONSCIOUS QUICK AND EASY EXCLUSIVE LICENSE OF

INTERNATIONAL BRAND WITH ORGANIC CONTEMPORARY FOOD 100% NATURAL, FRENCH
CUISINES TO ENABLE PRODUCT OFFERINGS SOLUTIONS FOR THE URBAN FRUIT PRESERVES
CONSUMERS MAKE HOUSEHOLD BRAND
RESTAURANT QUALITY
FOOD AT HOME
PRODUCTS PROFILE
WEIKFIELD PASTA
WEIKFIELD CUSTARD
WEIKFIELD JELLY
WEIKFIELD FALOODA
WEIKFIELD BAKING NEEDS
ORGANIC GREEN TEA
WEIKFIELD ICE CREAM
MIX
WEIKFIELD PASTA SAUCES
ECO VALLEY MUSHROOM
RETAILERS ALREADY SERVING WEIKFIELD
PRODUCT No of outlets
200

180

160

140

120

100

80

60

40

20

0
Already Served Direct Indirect

No of outlets
RETAILERS SELLING PASTA
No of outlets
160

140

120

100

80

60

40

20

0
Retailers Selling Pasta Retailers Selling other Products

No of outlets
RETAILERS INTERESTED IN SELLING WEIKFIELD PRODUCTS
Interested On Weikfield Other Category Outlets

23%

77%
THANK YOU