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Working Title Synergy and Cross Media Convergence
Working Title Synergy and Cross Media Convergence
Working Title Synergy and Cross Media Convergence
A Definition:
Outlets
CD
DVD
Game
An example of synergy from Working Title Films….
Sound Track
DVD
Symbiosis
This is when different companies work together to promote
a range of related products. Eg High School Musical the film
will enable spin-offs like Happy Meals, Easter Eggs,
bedlinen, toy characters etc and the distributor will agree
licensing deals for companies to make and sell this
merchandising. A % of the profits will go back to the
distributor
These products can help advertise the film itself and thus
help to increase the film's sales. For example, the Spider-
Man films had toys of ‘webshooters’ and figures of the
characters made, CD soundtracks, video games, DVD’s and
other merchandising.
Convergence
Convergence is the process by which a range of media
platforms are integrated within a single piece of media
technology.
Distribution
Marketing
Exhibition