NAME REGISTRATION NO

MGN 838 Radhika Rani 11910040

HEALTHY NUTS
Importing dry fruits from foreign countries and selling here in India for low Naman Pare 11909622
price compared to existing market price.

Rajesh Nitharwal 11910215

B Sai Mahesh 11909697

Pragya Singh Chahar 11908414

• BUSINESS IDEA:

• Importing dry fruits from foreign

countries and selling here in India
for low price than compared to
existing market price.

• GAP

• VALUE

• DIFFERENT FROM EXISTING

COMPETITORS

• MARKET SIZE
 , Facebook
Importing Email Mostly tier2,3
Re selling Instagram
GAP ,mnmnmn Loyalty Program cities
Wholesalers Healthy way of Scratch cards consumers(fi
Kirana stores living, tness
Local Suppliment of
essentional fatty conscious,be
distributors auty,diabetic
Add a Slide Title - 3
acids and vitamins,
Affordable price s,heart
Outlets
Suppliers Website/ecom
patients etc)
Logistics Facebook
Infrastructure instagram

Variable cost include packaging, transportation/logistics Direct sales through stores/market.

Fixed cost includes salary of employees, office rent. Online shopping.
Through delivery
 • Situation analysis

• Stage in the product life cycle

• Competitors’ analysis

• Customer analysis
Marketing Plan:
• Marketing Budget

• Marketing Objective

• STP Analysis
 Product
Healthy nuts has different
packaging variants like regular
packing, jars and containers etc. All
the packages has different variety
of flavors but will different based
on the quantity. The variants were
like Cashews, Almonds and mix
nuts. The packaging will be handy
so that it is easy to carry.
Price
Price:- The products would range
from Rs 500-999 per/Kg based on
the quality and type of cashews in
the
same way for wholesale the price
would range from 200- 500 per/kg
again based on the quantity that
customer
buys. Initially will be giving
discounts and offers like 10%
discount for first time purchase etc..
Place
Process
Healthy nuts will have products available in
The whole process will be hybrid like online
super markets, general
stores, Kiryana Stores, online store and
and offline process wherein the products will
be available on
through official website and social media.
both the platforms and customers can buy
Our customers will be Bakery, confectionery,
from any of these.
restaurants,
Gym persons. Anyone can buy these products
based on their convenience and requirement.
We will have People
approx. 10 stores initially in order to ensure Our people would be Sales persons,
Area managers, Stores, Web
reach to maximum people.
developers, dietitian and nutritionist.
Marketing Mix
Promotion
Physical evidence
Online thorough official social media
pages, providing samples to various gyms Stores, Brochures, Testimonials of
available in near about locations in order to create our customers, Ratings from
awareness in the market. Surely we will focus on various social media platforms,
word of mouth publicity and social media websites.
influencers.
 • Objectives of Operations Plan

• Value Creation

• Quality Standards
OPERATIONS
PLAN • Desired Outcomes

• Staffing and Resource Requirements

• Implementation Time Table

• Process for Monitoring Progress

 Financial Objectives & Finance Required

• Sales or Profit targets.

• For First 3 years Sales Target is 40 to 56 lakhs
• Profit is 14 to 23 lakhs

• Cost reduction targets

• Implementing a hiring freeze is a stop-gap solution that allows for quick cost
savings.
• Cut business travel
• Need 25 to 30 lakhs for initial stage.
• Loan
START-UP COSTS Cost (Rs.) EQUIPMENT/CAPITAL COSTS Cost (Rs)
Registrations Busine ss purchase price
Business name HEALTHY NUTS Franchise fe e s
Licence s ₹ 100,000 Start-up capital ₹ 500,000
Pe rmits ₹ 100,000 Plant & equipment
Doma in name s/w e bsite ₹ 20,000 Vehicle s ₹ 200,000
Trade marks/designs/pate nts ₹ - Computer equipme nt ₹ 50,000
Ve hicle registration ₹ 50,000 Computer softw are ₹ 10,000
More … ₹ - Phones ₹ 2,000
Membership fe es ₹ - Fa x machine ₹ -
Accountant fee s ₹ 25,000 More … ₹ -
Solicitor fees ₹ - Se curity syste m ₹ -
Rent ₹ 200,000 Office equipment
Utility conne ctions & bonds (Electricity, gas, w ate r) ₹ 10,000 Furniture ₹ 5,000
Phone conne ction ₹ 2,000 Shop fitout ₹ 50,000
Interne t conne ction ₹ 2,000 More … ₹ -
Computer softw are ₹ 699
Training ₹ 20,000
W age s ₹ -
Stock/raw mate rials
Insurance
Building & conte nts ₹ -
Ve hicle ₹ 100,000
Public liability ₹ -
Profe ssional inde mnity ₹ -
Product liability ₹ -
W orke rs compensation ₹ 100,000
Business assets ₹ -
Business revenue ₹ -
Printing ₹ 1,000
Statione ry & office supplies ₹ 2,000
Marketing & adve rtising ₹ 100,000
More … ₹ -
Total start-up costs ₹ 832,699 Total equipment/capital costs ₹ 817,000
BALANCE SHEET FORECAST 2022 2023 2024
Current assets
Cash 50000 50000 100000
Cash at bank 500000 450000 550000
Invent ory 0 0 0
Pre- paid expenses 315200 477000 477000
Fixed assets
Leasehold 0 0 0
Propert y & land 50000 50000 50000
Renovat ions/improvement s 0 0 0
Furnit ure & fit out 25000 24500 24350
Vehic les 200000 190000 180000
Equipment /tools 5000 4500 4000
Comput er equipment 10000 10000 10000
More… 0 0 0
Total assets 1155200 1256000 1395350
Current/short-term liabilities
Credit c ards payable
Ac c ount s payable
Int erest payable 138450 138450
Ac c rued wages 445000 445000 445000
Inc ome t ax 139900 456800
More…
Long-term liabilities
Loans 710200 532650 355100
More…
Total liabilities 1155200 1256000 1395350

NET ASSETS 0 0 0
Profit and Loss
EXPECTED CASHFLOW
Expected Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
[2022]
OPENING BALANCE 550,000 648,305 746,609 844,914 943,219 1,041,523 1,139,828 1,238,133 1,336,437 1,434,742 1,533,047 1,631,351
Cash incoming
Sales 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333
Asset sales 0 0 0 0 0 0 0 0 0 0 0 0
Debtor receipts 0 0 0 0 0 0 0 0 0 0 0 0
Other income 0 0 0 0 0 0 0 0 0 0 0 0
Total incoming 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333 333,333

Cash outgoing
Purchases (Stoc k etc) 0 0 0 0 0 0 0 0 0 0 0 0
Accountant fees 833 833 833 833 833 833 833 833 833 833 833 833
Solicitor fees 0 0 0 0 0 0 0 0 0 0 0 0
Advertising & marketing 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
Bank fees & charges 500 500 500 500 500 500 500 500 500 500 500 500
Interest paid 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918 5,918
Credit c ard fees 0 0 0 0 0 0 0 0 0 0 0 0
Utilities (electricity, gas,
water) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
Telephone 150 150 150 150 150 150 150 150 150 150 150 150
Lease/loan payments 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795 14,795
Rent & rates 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666 6,666
Motor vehicle expenses 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Repairs & maintenance 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Stationery & printing 500 500 500 500 500 500 500 500 500 500 500 500
Membership & affiliation fees 0 0 0 0 0 0 0 0 0 0 0 0
Licensing 0 0 0 0 0 0 0 0 0 0 0 0
Insurance 0 0 0 0 0 0 0 0 0 0 0 0
Superannuation 0 0 0 0 0 0 0 0 0 0 0 0
Income tax 0 0 0 0 0 0 0 0 0 0 0 0
Wages (including PAYG) 166,666 166,666 166,666 166,666 166,666 166,666 166,666 166,666 166,666 166,666 166,666 166,666
More…
Total outgoing 235,028 235,028 235,028 235,028 235,028 235,028 235,028 235,028 235,028 235,028 235,028 235,028

Monthly cash balance 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305 98,305
CLOSING BALANCE 648,305 746,609 844,914 943,219 1,041,523 1,139,828 1,238,133 1,336,437 1,434,742 1,533,047 1,631,351 1,729,656
 Break-Even Analysis

BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold 500.00
Average cost of each product/service to make/deliver 250.00
Fixed costs for the month/year 128491.67

Percentage of price that is profit 0.50

Total sales needed to break-even 256983.33
Number of units sold needed to break-even 513.97
LEGAL
• Type of Ownership
COMPLIANCE
AND OWNERSHIP • LLP Registration

• Documents for LLP Registration

• IEC Registration

• FSSAI License
 • Human Resource Forecast
HUMAN
RESOURCE • Job description & Job Specification

PLAN 1) Business Development Associate

2) Marketing Manager
3) HR Specialist
4) Trainer
5) Website Designer
6) Delivery Boys
7) General Manager
8) Finance Manager
9) Salesman
10) Customer care representative
Other Aspects of • Policies and Procedures :
Human Resource • Recruitment Policy
Management • Code of conduct
• Leave Policy
• Performance Appraisal Procedure
• Perks & Incentives Policy
• Training and Development Policy
• Disciplinary Actions
• Employee Career Enhancement
Opportunities Policy